ASIA Travel

Which Markets Are Most Interested in Thailand as a Tourism Destination?

Home Search Send to Friend Latest Travel News Asia Monday, 21 July 2014

TripAdvisor has revealed which are the largest and fastest growing markets showing interest in visiting holiday destinations in Thailand.

The study examines those markets in which travelers have shown the largest increase in year-on-year interest in Thai properties. Despite the current political climate in Thailand, Thai properties on TripAdvisor have experienced a large uptake in traveler interest from a number of emerging markets in the past year, as well as steady growth from several more established markets.

With traveler interest growing by 22% year-on-year, Brazil leads the pack when it comes to increased interest from travelers looking at Thai properties, representing an increasingly important source of business for Thai accommodation. Travelers from established markets like the United States continue to show accelerated interest in Thai properties with traveler interest growing by 17%. Emerging markets like Egypt and Ukraine are also showing promise in terms of new inbound markets for Thailand, with both countries featuring in the top 5 markets with the largest increase in year-on-year traveler interest.

Top 10 markets with biggest increase in traveler interest for Thailand (showing year-on-year growth):

1. Brazil 22%
2. United States 17%
3. Egypt 10%
4. Ukraine 7%
5. Canada 7%
6. Russia 6%
7. Germany 3%
8. Denmark 3%
9. Netherlands 2%
10. Thailand 1%

Top 10 markets for Thai accommodation in terms of overall traffic:

1. Thailand
2. United States
3. United Kingdom
4. Australia
5. Russia
6. Singapore
7. France
8. Germany
9. Japan
10. India

The top reviewer markets for Thai accommodation on TripAdvisor are consistent with those researching Thai accommodation on the site. Travelers from the United Kingdom, Australia, Thailand, United States, and France, have contributed the most number of reviews on Thai accommodation in the past year.

A closer look at the average review ratings given to Thai accommodation by the top reviewer markets reveals some interesting insight that Thais are their own toughest critic. In 2013, travelers from Thailand gave accommodation in their own country an average TripAdvisor review rating of 3.95 (out of a possible 5), compared to the 4.10 average global review rating for Thai accommodation. In contrast, Australian travelers are the most satisfied guests, giving Thai accommodation an average TripAdvisor review rating of 4.23.

The TripAdvisor study also shows that while Phuket, Bangkok and Surat Thani Provinces are the top three most searched Thai destinations by TripAdvisor travelers in the past year, accommodation in these destinations do not necessarily commend the highest average review ratings. Out of the top 10 most popular Thai destinations, accommodation in Phang Nga Province (4.32), Prachuap Khiri Khan Province (4.21) are given the highest average TripAdvisor review ratings.

Top 10 most searched Thai destinations and their average TripAdvisor accommodation review ratings:

1. Phuket 4.17
2. Bangkok 4.11
3. Surat Thani 4.17
4. Krabi 3.89
5. Chonburi 3.94
6. Chiang Mai 4.17
7. Phang Nga 4.43
8. Prachuap Khiri Khan 4.21
9. Trat 4.05
10. Satun 3.88

Its encouraging to see a significant increase in traveler interest from long-haul, emerging markets like the Brazil alongside more established markets in North America, confirming Thailands appeal as a much loved and desired destination for international travelers, said Grant Colquhoun, Senior Director of Account Management, APAC, TripAdvisor. Its great to see that accommodation in Thailand are already highly regarded by TripAdvisor travelers, receiving an average TripAdvisor review ratings of 4.10, out of a possible five, in the past year. The results of this study further provide valuable insights for Thai accommodation owners looking to define potential target markets for their marketing and business planning.

See also: Which Tourism Markets Are Most Interested in Malaysia?

See other recent news regarding: Interviews, Pictures, Videos, TripAdvisor, Thailand, RevPAR, ADR, Travel Trends

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also s
tay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
Exclusive HD video interview with John Edwards, Executive Chef at The Orchard Wellness and Health Resort in Melaka, Malaysia HD Video Tour of The Orchard Wellness and Health Resort in Melaka, Malaysia Exclusive HD video interview with Ms. Ina Israel of Coco Beach Island Resort in Puerto Galera, Philippines
Exec Chef at Wellness Resort Orchard Wellness Resort Melaka Coco Beach Island Resort
Exclusive HD video interview with Tin Kyi Min @ Yin Mon Oo, Director of Business Development of Mann Yadanarpon Airlines of Myanmar. Exclusive HD video interview with Ye Myat Min (Reggie), Commercial Director of Asian Wings Airways, a full service Myanmar-based airline Exclusive HD video interview with Art P. Boncato JR., Assistant Secretary of Tourism Regulation, Coordination and Resource Generation (TRCRG) at the Department of Tourism of Philippines
Mann Yadanarpon Airlines Asian Wings Airways Philippines Tourism
Exclusive HD video interview with Gilles Flores, General Manager of the Ngapali Bay Villas and Spa in Myanmar. Exclusive HD video interview with Ms. Myat Myat Tun, Deputy Director (Reservation/Ticketing & Interline) Commercial of Air Bagan in Myanmar ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Ngapali Bay Villas Air Bagan (Myanmar) ATR Simulator
An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014 Anantara Bangkok Riverside - Exclusive HD Video Interview with GM, Nikolaus Priesnitz Exclusive HD video interview with Dean Cid, General Manager of the Microtel by Wyndham Mall of Asia in Manila, Philippines
Airbus A350 Anantara Riverside BKK Microtel by Wyndham
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
© Copyright 1997 - 2015 - ASIA Travel - All rights reserved.