The Hong Kong Rugby Football Union (HKRFU) has
unveiled details of a pilot programme with key stakeholders behind
2014 Cathay Pacific/HSBC Hong Kong Sevens to minimize the
environmental waste footprint of the famed tournament held each
The programme will be implemented for the 2014 Hong Kong
Sevens to trial new ideas and best practices that could
potentially be applied to other major events in Hong Kong in
The key stakeholders in the coalition include
the HKSAR Government represented by the Environment Bureau,
Environmental Protection Department and the Leisure and Cultural Services Department (LCSD), co-title sponsors Cathay Pacific and
HSBC, as well as the official beer supplier Carlsberg Hong Kong
Ltd., Swire Coca-Cola Hong Kong and Holiday Inn Golden Mile Hong
Kong (the primary caterer for the Sevens). In future the hope is
to involve all of the suite holders and patrons in teaming up to
tackle waste at the Sevens.
A number of green
groups, community partners and recycling companies are also
aligned with the project to provide specialist advice and support,
including Ocean Recovery Alliance, Feeding Hong Kong, Food Angel
and Vanden Global.
Robbie McRobbie, Head of Rugby
Operations at the HKRFU commented on the programme saying, “The
HKRFU is delighted at the support that we have received from like minded organisations to ensure that the pitch at the Hong Kong
Stadium is not the only thing that is green during the Hong Kong
“We look forward to working closely with
the LCSD and relevant Government bodies to identify areas where we
can encourage spectators and suppliers to improve our
environmental performance,” added Mr McRobbie.
Christine Loh, Under Secretary for the Environment, said, “The
HKSAR Government is delighted to announce this new collaboration
amongst the key stakeholders of the Hong Kong Sevens. We are
starting a long-term process to turn what is already a wonderful
annual sporting event also into an environmentally-conscious
In line with the recently announced HKSAR
Government initiative to minimize food and yard refuse in Hong
Kong food waste has been targeted as a key priority for 2014. All
box and suite holders have been issued a letter from Ms Loh’s
office to inform patrons about the importance of more accurate
ordering for their corporate hospitality on-event to minimize food
Holiday Inn Golden Mile Hong Kong, which
services almost half of the stadium catering over the event
weekend, is supporting the initiative with an enhanced focus on
three aspects of reducing wastage: foods that can be safely taken
back to Holiday Inn (kitchen management), food on the day that can
be donated as surplus and food that must for sanitary and hygiene
and food safety reasons be discarded.
recycling on the concourse levels, the LCSD has established 18
recyclable collection zones for spectators in-stadium; the zones
are supported by enhanced communications materials such as on-site
posters and improved labeling of recycling bins.
The HKRFU is squarely onside with the HKSAR Government’s Food Wise
Hong Kong Campaign and Big Waster, a character who symbolises food
wastage as part of the campaign, is set to enjoy a prominent role
on-event at the Hong Kong Sevens.
To help raise
awareness in-stadium, the HKRFU has also enlisted a team of
environmentally conscious student volunteers from the University
of Hong Kong to support Big Waster over the Sevens by helping to
inform spectators of where and how their waste items should be
separated at source.
Big Waster will also visit
other HKRFU and locally organized rugby tournaments in the event
week with the green initiatives being carried through to the HK
Fanzone and the Hong Kong Sevens Village to encourage greater
recycling around what is known as Rugby Week in Hong Kong.
To kick-off the campaign, the HKRFU enlisted the
services of veteran player Kwok Ka Chun, a fireman at the Sai Kung
station, to star in the poster for the campaign alongside Big Waster.
The HKRFU will also leverage the captive
audience of 40,000 daily spectators at the Hong Kong Sevens to
raise awareness of environmental issues. Campaign messages on proper recycling and minimising waste will be broadcast to the
crowds during the weekend via the stadium announcers and the
Diamond Vision Screen at the Hong Kong Stadium. Environmental
messaging will also be included in the orientation programme of
the HKRFU’s Adopt-A-Student programme which hosts 8,000 local
students to the Sevens on the Friday evening of the tournament.
The HKRFU has also launched a variety of internal
initiatives to reduce the environmental impact of the Sevens and
raise awareness of the issues and the organisations tackling them.
Players from each of the 28 participating teams
will be given a Dopper reusable water bottle, which not only
gives them an opportunity to make a personal contribution to minimising waste, but also supports environmental action in the
community as a percentage of the proceeds from each Dopper
purchased by the HKRFU go to support the Hong Kong Cleanup
The Union are also working with global
charity Ocean Recovery Alliance, a member of the larger coalition,
to produce a Plastic Disclosure Project document to assist major
event organisers in working towards greater environmental
Waste is not limited to plastic of
course, and as rugby players have a reputation for having very
healthy appetites it won’t come as a shock to know that catering
for players and volunteers is another area where there is an
opportunity for the Sevens to support the work of local NGOs.
Feeding Hong Kong are dedicated to fighting hunger and
at the same time reducing the amount of quality food that is being
sent to the city’s landfills. The Union and Castello Concepts, the
caterers for the Players’ and Staff Canteens, will work with
Feeding Hong Kong to make sure that any surplus nutritious food
finds its way to their network of partner charities that are
providing meals to the hungry in the community.
See other recent news regarding:
Hong Kong Sevens