Thailand is being urged to tap into the lucrative and fast-growing
market, especially from Europe.
According to the latest figures, the halal
tourism sector was worth $140 billion in 2013 representing around
13% of global travel expenditures. This figure is expected to
reach $192 billion by 2020.
Europe will host the first-ever
international conference on halal tourism in September to look at
how the industry can capitalise on one of the fastest growing
sectors in the world.
Tourism experts say that Thailand can play a
vital role in the future of halal tourism and attract an
increasing number of visitors from across the world including
Europe potentially bringing billions to the economy.
Next month’s event, which is being hosted in Andalucia,
Spain, aims to equip countries like Thailand with market
intelligence, industry forecasts and trends to understand how to
market to the lucrative Muslim consumer and benefit commercially.
The two day event has attracted tourism boards,
tour agencies, tour operators, restaurants, media, hotels and
airlines. The event will also feature seminars from industry
experts, workshops, networking sessions and an exhibition.
Confirmed delegates to the event include
representation from across the world from the Middle East, Far
East and Europe from those currently active in halal tourism and
countries looking for help to break into this sector.
Organiser Tasneem Mahmood, from CMM, said the
conference provides an excellent opportunity for countries like
Thailand to understand how to attract Muslim consumers across the
Tasneem said, “In Europe alone there are 50
million Muslims who are spending more money on travel so this is
something that Thailand can investigate further at the conference.
Currently our data shows that Muslims, especially from Europe, are
travelling to Malaysia and Dubai as the destination of choice for
their holidays. However, they are now looking for something
different. Thailand can emerge as this new place of choice if it
markets itself correctly. This is the reason we have created this
conference so countries like Thailand can understand the huge
market out there for them. It will be an excellent knowledge forum
and an ideal platform for exchange of experience between experts
in the industry and countries who are actively engaged in halal
The Halal Tourism Conference will be held on 22
and 23 September 2014, hosted in Andalucia, Spain.
The event is being sponsored by Turkish Airlines
as the official Gold Sponsor and Turismo De Granada. Others
confirmed for the conference include some of the biggest travel
companies from the Middle East such as Dnata, Kanoo Travel, Al
Ghanim, FM Holidays and Orient Travel.
Global halal travel experts Crescent Rating have
come on board as the official knowledge partner.
speakers include Fazal Bahardeen, Founder of Crescentrating, Hotel
and Tourism Expert Hani Lashin, Elnur Seyidli, Chairman of the
Board and Co-founder of HalalBooking.com and Reem El Shafaki,
Senior Associate at Dinar Standard.
The conference will also see the launch of the
Muslim Travel Index Europe 2014 which uses travel research from
residents from Saudi Arabia, United Arab Emirates and Malaysian
The Travel Index Europe 2014 looks at the
attitudes and behaviour of majority Muslim populations to tourism
in the future and their experiences of countries they have already
visited in Europe.
The Halal Tourism Conference will be followed by
a two day tour of the region of Andalucia to provide businesses
with a live case study of a region that is becoming more Muslim
friendly and is actively working to meet the needs of Muslim
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