Melia Bali Adopts IDeaS Revenue Management System

The Melia Bali has adopted IDeaS Revenue Management System (RMS) to enhance the hotel’s forecasting and pricing performance as the local hotel environment becomes increasingly competitive.

Although Bali is predicted to see a 10% growth in foreign tourists in 2014, attracting up to 3.5 million visitors, local hoteliers face significant challenges related to increased competition from global hotel chains and an excess of hotel rooms currently on the market.

“As a leading hotel brand in Indonesia, Melia Bali is constantly looking to innovate to ensure we are operating at our best. With significantly more hotel rooms predicted to come onto the market in Bali over the coming years, our hotel recognised that we needed to put more resources into being able to attract the right guests for the right price,” said Wisnu Wardana, Director Of Revenue Management, Melia Bali. “We choose to work with IDeaS given their strong understanding and ongoing commitment to the hotel sector in Bali. IDeaS RMS will support our hotel’s ability to grow revenues in a competitive market by offering greater forecasting insights and assisting with critical revenue generating decisions.”

The application of IDeaS RMS into the Melia Bali delivers to management a clear insight into their property’s booking patterns - ensuring occupancy and revenue are maximised now and in the future.

Philip Stanley, regional director of sales for IDeaS, said, “As the local hotel market grows and local competition increases in Indonesia and Bali specifically, it is vital that local hoteliers are able to accurately predict hotel occupancy patterns and have the right systems in place to optimise revenue. In working with the Melia Bali, IDeaS will provide the very best revenue management and pricing solutions to the hotel, enabling management to intelligently predict demand and more accurately price its room-inventory and ancillary services, adding to overall hotel profitability.”

Located on the shores of Nusa Dua in Bali, the locally owned Melia Bali has 494 rooms and the entire property occupies 10.7 hectares of lush tropical gardens with an enormous lagoon swimming pool winding throughout the grounds.