IHG Partners Coca-Cola in U.S.

InterContinental Hotels Group and The Coca-Cola Company have signed a new multi-year agreement to offer Coca-Cola soft drink and juice brands at more than 3,200 IHG hotels in the United States.

This new agreement will provide a consistent beverage brand experience for guests across all IHG hotel brands including: InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo hotels, Holiday Inn hotels, Holiday Inn Express hotels, Staybridge Suites hotels and Candlewood Suites hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG’s new wellness focused brand, Even Hotels.

“Our companies have a history of joining forces. Now, we are strengthening our alliance to meet the beverage needs of our guests and further enhance their overall stay experiences at IHG hotels,” said Christian Hempell, vice president, Commercial Development and Corporate Partnerships, IHG. “This agreement was developed through collaboration with a group of our hotel owners with deep F&B knowledge, as well as through guest insights. When our guests walk into an IHG hotel, just as they expect exceptional service and an outstanding branded experience, they can now expect a consistent, high-quality beverage experience whether sitting down at a Crowne Plaza hotel bar or grabbing a Coca-Cola soft drink from the Candlewood Cupboard at a Candlewood Suites hotel.”

The majority of the U.S. beverage rollout is expected to be completed by the end of Q3 2014.