Nigel Mayes Appointed SVP Consulting & Product Development at ASM

Nigel Mayes has been appointed to the new role of Senior Vice President Consulting & Product Development at ASM.

ASM, a global route development consultancy and Routes, organisers of the air service development events and digital platforms, are both part of UBM Live and have been sister teams for over 20 years.

“Routes and ASM already collaborate closely, and Nigel’s new role will further strengthen the ties between the two teams,” said Katie Bland, Director Routes at UBM Live: “Routes is currently recruiting for a new Head of Content and Industry Relations and this appointment will further strengthen UBM Live’s existing route development expertise and will add new insight to both our event and digital content, our industry relations and partnerships.”

Nigel has 15 years’ experience in the aviation industry, having previously worked for Birmingham International Airport, followed by a 6 year period at ASM as a consultant.

Five years ago Nigel moved to Routes to drive the commercial success of the organisation, which today organises World Routes – one of the world’s largest air service development events that assembles the world’s airlines, airports and stakeholders to negotiate air service; a portfolio of Routes regional forums and Routesonline – a digital route development platform.

Nigel, who is moving into his new role at ASM in March, said, “I’m proud to have played a key role in the development of Routes to support the needs of the global air service development community and am looking forward to the new challenge with the team at ASM to provide world class route development for ASM’s ever growing list of global clients.”