Louvre Hotels to Manage X2 Expansion in Indonesia

Louvre Hotels has been selected to manage the expansion of the X2 hotel brand in Indonesia.

The Louvre Hotels Group - which already operates 6 brands including Golden Tulip, Kyriad, Campanile and Premiere Classe -  has added the X2 brand to its business expansion plan in Indonesia managed by the country office in Jakarta.

At present there are already a total of ten new X2 properties in the pipeline in Bali, Lombok and Jakarta.

Mr. Mark Van Ogtrop, Senior VP of Louvre Hotels Southeast Asia, said, “When we recently introduced X2 in Indonesia to several investors and property owners we received very positive feedback and strong interest for X2 hotels, resorts and residences as well as for X2 condotels and residence villas. These models are needed to help five-star brands to sell units and help the owners achieve strong rental yield on their investment. I found that X2 is a very special brand that has great architectural design, it is different from the other projects we have done here. You don’t find many hotels with unique design concepts and clear market positioning and USP’s like this in Indonesia. With this strategic partnership, I am pleased to welcome X2 on board and very much look forward to establishing the X2 brand in this country.”

X2 is a group of design hotels based out of Thailand. Currently X2 has 13 projects in Thailand and Australia ranging from five-star resorts, villas, apartment and residences.

Mr. Anthony McDonald, founder of X2 Design Hotel Group, added, “To enter a new market, it is important to have a good management company and I am confident that under Louvre Hotels, X2 will be a great success in this region and lift the brands further international recognition. At the moment, we are working with Louvre Hotels to expand our X2 brand in Indonesia as part of our strategy to have 30 X2 properties in the region by 2016.”