Starwood has launched SPG Pro, a new loyalty
program for meeting and travel professionals.
Registered professionals, accredited travel
agents and SPG members who influence group, event and corporate
travel can now earn SPG elite status, upgrades and Starpoints for
B2B business booked at any of Starwood’s nearly 1,200 properties
around the world.
“We are thrilled to announce that SPG Pro has
gone live, allowing us to provide even more personalized service
for our global customers and members and to reward them for the
business that they influence, whether it is business or leisure,”
said Christie Hicks, Senior Vice President, Starwood Sales
Organization. “Now any SPG member, travel professional or meeting
planner will earn Starpoints for the business they influence
including corporate off sites, office holiday parties or even
personal events like weddings or anniversaries.”
Any SPG member who books a group stay, event or corporate business
meeting, regardless of if they are a travel professional or not,
will earn Starpoints and status for the business they influence.
The more members book the more they earn, which means access to
everything SPG has to offer and reaching elite status even faster
through combined B2B and personal bookings.
B2B accounts for nearly 70% of Starwood’s overall room revenue and
is comprised of corporate travel, meetings and events and leisure
and wholesale travel. With a sales force of more than 5,000
globally, Starwood’s Sales Offices manage 1,200 global accounts
from more than 30 offices around the world.
B2B landscape is shifting toward small meetings, which already
accounts for 80% of Starwood’s group business, Starwood is
targeting this source of B2B potential with the knowledge
that SPG members are small business owners, business consultants
and senior executives who influence business and would like to be
See other recent news regarding: