Travex, the main buyer-seller business segment
of the ASEAN Tourism Forum, will be held 21-23 January in Kuching,
Sarawak, Malaysia, under the theme, "ASEAN -- Advancing Tourism
ATF 2014 marks the 33rd anniversary of
this leading travel trade show which started in Malaysia in 1981.
The country and its host city Kuching,
Sarawak, will this year welcome around 1,600 delegates including
150 ASEAN tourism ministers and officials, about 500 ASEAN
exhibitors, 500 international buyers, 100 international and local
media and around 100 tourism trade visitors.
All 10 ASEAN NTOs are participating in Travex in
the same zone on Level 2 of the Borneo Convention Center, Kuching.
The ASEAN tourism secretariat also has a booth at L2205 on Level
2, where first editions of the ASEAN Travel Primer booklet will be
distributed for free.
"The availability of the latest ASEAN tourism
products and services underpins the successful B2B format of ATF,"
said Mr Tran Phu Cuong, Deputy Director General, International
Cooperation Department, Vietnam National Administration of Tourism
(VNAT), who is also Chairman of the ASEAN Tourism Marketing and
Communication Working Group. "Buyers like the one-stop
access to a diverse range of ASEAN travel products. Sellers like
the diverse range of buyers attending from around the world, from
both established markets and emerging ones, such as ASEAN itself,
Eastern Europe, Russia and Africa. ASEAN expects a lot of new
tourism business to be signed this year. We are optimistic for
prospects in 2014."
When fully counted, the 2013 inbound tourism
arrivals to the 10 ASEAN destinations are expected to have grown
by an average of 10% in 2013 to reach about 98 million. This
signifies an increase of nine million visitors in 2013 over 2012.
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