Marriott is currently expanding its mobile
check-in and check-out feature.
Now, eleven additional brands – The
Ritz-Carlton, JW Marriott Hotels & Resorts, Renaissance Hotels,
Autograph Collection, AC Hotels, Courtyard, SpringHill Suites,
Fair field Inn & Suites, Residence Inn, Towne Place Suites and
Marriott Executive Apartments are joining the nearly 500
properties of the company’s flagship Marriott Hotels brand in
providing mobile check-in and check-out to guests.
With these latest additions, these services are
immediately available at 1,200 properties worldwide, and will be
live at more than 4,000 hotels worldwide by year-end.
With the Marriott Mobile app, check-in and
has never been simpler. Marriott Rewards members
receive a push notification on their Apple iPhones or Android
devices after 4 pm on the day before their arrival alerting them
they can check-in. They then receive an automatic notification
when their room is ready. Communicating in advance means the hotel
is prepared for their arrival, and because payment information is
stored within member profiles, guests simply walk up to the
expedited mobile check-in desk where their pre-programmed key card
will be waiting for them.
At the end of their stays, guests
receive a push notification alerting them that mobile check-out is
available. Upon completion, guests will then be prompted to
provide an email address where their bill should be sent, allowing
them to bypass the front desk.
Mobile check-in and
check-out is currently available in five languages: English, French,
Spanish, German and Mandarin.
Leading with its flagship
Marriott Hotels brand, the company continues innovating in the
mobile space. The brand now offers mobile service requests in
fifteen markets in North America, where hotels are serving as
“mobile incubator” laboratories for the future. For example,
guests at these hotels can use a drop down menu of the most
typical service requests, such as extra towels and pillows, or
chat directly with hotel staff using a mobile app. The company
will offer these and other mobile services to its Marriott Rewards
members at the Marriott Hotels brand beginning early next year.
“You cannot separate the mobile experience from the personal
interaction between guests and our hotel associates. When executed
flawlessly and consistently, they complement each other and
enhance the overall experience,” said George Corbin, senior vice
president, Digital. “In our testing of mobile service requests so
far, 86% of guests who used the feature have chosen to chat
directly with hotel associates, illustrating how much guests
appreciate the personal interaction using their mobile devices,
and nearly nine out of ten guests gave the experience a very high
Recently, the company’s
Marriott Rewards loyalty program started to offer
geo-targeted, mobile offers using beacon technology. Participating
hotels send members, who opt-in, push notifications on their
mobile devices as they pass by “hot spots” within the property.
Called LocalPerks, offers are tailored to the property, ranging from food and
beverage to spa to golf. Future plans for LocalPerks include
Marriott Rewards’ offers available locally in the neighborhoods
surrounding participating hotels.
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