The European market has long played a major role
in the development of Thai tourism.
According to the Tourism Authority of
Thailand (TAT), European visitor
arrivals in 2013 totalled 6.3 million, up 11.62% over 2012.
topped the list with 1.73 million arrivals (+31.93%), followed by
the UK with 906,312 arrivals (+3.81%), Germany 744,363 (+9.08%), France
614,455 (+6.66%), and East Europe 346,246 (+23.23%).
Numerous other European markets also showed growth: Spain (+9.15%)
to 123,490, Austria (+7.75%) to 102,007, Belgium (+7.15%) to
101,683, the Netherlands (+5.35%) to 219,260, Ireland (+4.34%) to
62,924, Norway (+4.30%) to 155,198, Switzerland (+4.23%) to
199,223, and Italy (+2.66%) to 206,050.
The only three
markets to show a decline were Finland (-11.90%), Sweden (-7.37%),
and Denmark (-2.14%).
In 2014, TAT forecasts that European visitors to
Thailand are expected to reach 6.73 million, generating more than
451.65 billion Baht in tourism income.
In addition to the
number count, European visitors are very important because they
have the longest average length of stay. For example, the average
length of stay of visitors from Germany is 18 days, as against
7.15 for India and 7.95 for China. Other European countries with
high average lengths of stay are Sweden (19.75 days), the UK
(18.13 days), and the Netherlands (16.58 days).
noticeable statistical information on the German market is as
Germany is Thailand’s third largest source market
from Europe after Russia and the UK. In 2013, Thailand recorded
744,363 German visitors, up by 9% over 2012.
once the top source of arrivals from Europe. Its drop to
third-place status is due to stronger growth in arrivals from
other markets; such as, the UK and Russia, as well as competitive
pressure from other destinations and uncertain economic conditions
in Germany generally.
In 2012, Thailand recorded 663,611
visitors from Germany, with an average length of stay of 18 days
and daily expenditure per person of 3,617 Baht. This generated a
total tourism income of 43.286 billion Baht, the 8th largest
source of tourism income after China, Russia, Australia, Malaysia,
the UK, Japan and the USA.
According to available figures,
the profile of German travellers to Thailand in 2012 showed some
• 37% of German visitors were
female; up +9.76% to 249,615.
• 67% of German arrivals were
repeat visitors (450,182) while first-time travellers totalled
• The overwhelmingly vast majority of German
visitors (92.10%) were FIT (611,913) while visitors travelling by
group tour totalled 52,418.
• In terms of age groups,
visitors from Germany are mainly between 25-34 years and 35-44
years. These two groups were up 6.49% and 5.03%, respectively.
Other fast-growing segments were the young generation aged under
25 (up by 25.58%) while senior citizens aged over 55 were up by
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