Maybourne Hotel Group Unveils Initiatives to Target China Market

London’s Maybourne Hotel Group, which owns and operates three of the city’s leading luxury hotels – Claridge’s, the Connaught and the Berkeley, has unveiled a series of initiatives which underline the company’s ongoing commitment to building its brand within China’s fast growing luxury travel sector.

Maybourne’s three properties have become the latest London hotels to sign an agreement with China’s major domestic bankcard Union Pay to facilitate easier credit payment transactions from a growing number of guests from mainland China.

Maybourne has also announced its collaboration with two leading Asian designers in its latest projects at the Berkeley in Knightsbridge.

Leading Hong Kong-based interior architect Andre Fu has created a ‘super suite’ on the fourth floor of the hotel.

Meanwhile, Hong Kong-born, London-based interior architect Spencer Fung is behind the soon to re-launch rooftop Berkeley Health Club and Spa complete with new Bamford Haybarn Spa.

Regional Director of Sales - Greater China

With its goal to continue to grow brand awareness in the China market, Maybourne Hotel Group recently appointed Jasmine Wang as Regional Director of Sales - Greater China.

Based in Hong Kong, Jasmine will oversee business development and sales in the region.

Maybourne Hotel Group CEO Stephen Alden said, “Greater China is a market with increasing influence and exponential growth potential for London. As luxury hotels synonymous with British heritage and incomparable standards of service and innovation, we are keen to show our commitment to ensuring our guests from Greater China receive a seamless and truly exceptional experience.”