CWT Develops Platform to Influence Traveller Behaviour using Gaming Mechanics

CWT Solutions Group, the global consulting arm of Carlson Wagonlit Travel, is building a platform to engage and recognize business travellers for making decisions that support their corporate travel programs.

This new offering leverages CWT Solutions Group expertise in effective travel spend management and customized, competitive, game-style elements to influence desired traveler behaviours, ultimately driving incremental savings in non-mandated travel environments.

By engaging the CWT Solutions Group through this offering, travel managers can drive program compliance without heavy mandates to capture incremental savings, which is the top-rated priority for travel managers according to CWT’s annual Travel Management Priorities survey.

Through this new offering, when travelers make good booking decisions, they’ll be recognized in a variety of ways which may include point accruals or acknowledgement on leader boards. They will also have the ability to track their individual performance against their peers, division, or company as a whole.

“As supplier pricing looks to increase across the globe in 2014, it’s more important now than ever for travel managers to explore innovative options that will help them control costs,” said Joel Wartgow, senior director, CWT Solutions Group, Americas. “This offering uses traveler competition and virtual incentives to positively reinforce desired behaviors. We’re not just providing the technology needed to “gamify” a travel program, but are working with clients to determine what behaviors need to be changed and identifying the correct strategies to employ within their corporate cultures to generate results.”