Sofitel Luxury Hotels has appointed Sirinate
Meenakul as its first Global Brand Director for the Sofitel So
Meenakul, an industry veteran with almost two decades
of experience in the hospitality sector, will spearhead and strategise the overall brand positioning of Sofitel So which
includes properties in operation and under development in Bangkok, Mauritius, Mumbai, Singapore and a few in the pipeline.
Markland Blaiklock, Senior Vice President, Sofitel Asia Pacific,
said, ďThis newly created role is a direct response to Sofitelís
emphasis on creating more awareness for the Sofitel So brand globally. Being part of the pre-opening team for Sofitel So
Bangkok, the first Sofitel So branded property in Asia, Sirinate
has a strong understanding of the brand which makes her an ideal
candidate for this pivotal role which is essential for the continued success of Sofitel So across Asia and beyond.Ē
Sirinate began her career in 1996 at The Regent
Bangkok, operated by Four Seasons Hotels & Resorts. In 2002, she joined The Sukhothai Hotel, Bangkok, a member of The Leading Hotels of The
World, as Director of Business Development managing and developing
key corporate and travel trade accounts.
Sirinate joined The Peninsula
Bangkok as Director of Public Relations and Marketing
Communications in 2003 where she spent six years establishing a
range of PR and marketing initiatives before joining Sofitel
Luxury Hotels in 2009.
In addition to her new
role, Sirinate will continue her responsibilities as Director of
Marketing and Communications for Sofitel So Bangkok as well as
Regional Director of Marketing and Communications for Sofitel
Sirinate will oversee the launch of
the upcoming Sofitel So Singapore in mid-2013.
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