Luxperience to Hold New Pop Up Events in Key Markets

Luxperience, a Sydney-based B2B travel and lifestyle show, is to launch a new series of Pop Up events in New York, London, Beijing and Sao Paulo.

The Pop Up B2B sessions follow on from the pilot Pop Up business exchange held in New York on 21 March 2013.

The new Pop Up events will take place between February and April 2014, though the exact dates have yet to be confirmed.

Attendance at a Luxperience Pop Up event will be an exclusive privilege for exhibitors attending the main Luxperience show in Sydney, said the CEO, Helen Logas.

Based on the success of the New York prototype, each Luxperience Pop Up will allow around 50 buyers to attend from each market. Exhibitors at the events will have direct access to buyers "who may not always be able to attend the main Luxperience annual show in September".

Luxperience takes place 2-4 September 2013 in Sydney.