UNWTO, the Government of Morocco and the United
Nations Development Programme (UNDP) have signed an agreement to
support the Ministry of Tourism of Morocco in the implementation
of a new classification system for tourism accommodation
The project will build capacity within the
Ministry of Tourism to set up a new classification system for the
accommodation establishments, a central part of Morocco’s tourism
strategy - Vision 2020.
The agreement raises awareness among tourism
accommodation establishments and relevant stakeholders of the need
for a new classification system, in order to ensure its
"This initiative will contribute to the economic
and social development of Morocco as it creates opportunities to
advance the quality of its tourism sector," said UNWTO Executive
Director for Programme and Coordination, Fréderic Pierret, in
signing the agreement on behalf of UNWTO.
The project, financed by the Government of
Morocco, will be implemented by UNWTO who will provide technical
assistance to the Ministry of Tourism between 2013 and 2018.
Morocco is one of the leading tourism
destinations in North Africa, with almost 10 million international
tourist arrivals in 2012 and US$ 6.7 billion in revenues 2012.
A UNWTO member since 1975, Morocco has shown a
remarkable tourism growth, with international tourist arrivals
more than doubling over the last decade. Much of this expansion
was supported by its open skies policy and the diversification of
its tourism product.
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