BHMAsia Partners Miracle Moment Hospitality Management

Boutique Hospitality Management Asia (BHMAsia) has signed a strategic partnership agreement with The Miracle Moment Hospitality Management, based in China to facilitate its expansion into the country.

Miracle Moment owns an experienced international team with sales and business offices in more than 10 cities in China and Asia Pacific, such as Shanghai, Shenzchen, Manila, Singapore, Kuala Lumpur, Tokyo, etc.

The agreement authorizes The Miracle Moment to franchise the brands, products and related business of BHMAsia in China. The brands include X2 – Cross To, Away, Le Bayburi, Yan Spa and The Case Hotels. The first Yan Spa in China is expected to open by the end of 2013 in Hainan China, with another 8 hospitality projects in the pipeline for 2014.

Mr. Anthony McDonald, CEO of BHMAsia, said, “Our management team is committed to enhancing growth and value for BHMAsia, and we look forward to the cooperation with The Miracle Moment group which is a well-respected hospitality management company in China with various successful projects in Asia Pacific including this Ramada Plaza Shanghai Gateway where the signing ceremony was held. I am very excited for the expansion to the Grand China as the economy in this region is booming and there is a clear shortage of design and boutique type hospitality management expertise. I can see the potential growth for the boutique hospitality business here.”