ZDirect Opens Singapore Office; Appoints Martin Chua as Director of Sales

ZDirect has expanded its global operations with a new office in Singapore.

The company which specialises in hospitality eCRM and eMarketing, has hired industry veteran Martin Chua as director of sales to lead its business development effort in the Asia Pacific region.

“ZDirect's technology is a cut above the rest in the Asia Pacific hotel market,” Martin said. “While eMarketing and data mining services exist here, they do not come close to the breadth of service that is offered by ZDirect and its ZMail electronic communication platform. ZDirect collects guest data through interfaces to all major PMS and CRS systems, extracts profile and behavioral information, analyzes it, and then identifies the right customers for each promotional offer. It is this centralized and personalized approach to eMarketing and eCRM that is lacking today in APAC, and I am eager to introduce ZDirect and its dynamic content engine to my expansive sales network.”

Martin join ZDirect with extensive business development experience in hotel brand and technology sales. Previously, he served as vice president of business development (Asia) for iBahn Singapore Private Limited. He held similar roles with interTouch as sales director - South East Asia and Fastbooking Asia as vice president, business development.

Before moving into the technology side of the hospitality industry, Martin was instrumental in the business development efforts for several Asia hotel chains, including: regional director of sales and marketing for Carlton Hotels; regional director of sales - Singapore for Century International Hotels; and, regional director of sales for Sol Melia Asia Pacific. He also held sales positions with Albert Court Hotel and Concorde Hotel Singapore/Concorde Hotels.

He is a graduate of Marketing Institute of Singapore, and is fluent in English and Mandarin, Bahasa Malay/Indonesia, and speaks the Teochew, Hokkien and Cantonese dialects.