Rosedale Hotels Partner eRevMax to Increase Online Profitability

Rosedale Hotel Group has partnered with eRevMax to expand its online visibility.

All five Rosedale properties have subscribed to RateTiger’s integrated channel management platform to update room rates and availability and benchmark competitor prices to enhance online revenue opportunities.

Online travel booking is growing in double digits in China and is expected to reach US$ 48 billion by 2016.

Mr. Louis Cheng, General Manager of Rosedale Hotel Kowloon and Rosedale on the Park, said, “We chose RateTiger Channel manager as it is considered one of the best online distribution tools in the industry. It helps our Reservations team save valuable time while reducing workload – we can now make all updates directly from the RateTiger dashboard and the data gets fed into our distribution channels immediately. We can now distribute through more channels for improved online exposure which in turn will help us achieve better market share.”

Rosedale hotels will also monitor rate parity across all its channels through RateTiger Shopper, a price intelligence tool.

Headquartered in Hong Kong, Rosedale Hotel Group has been accessing both domestic and international OTAs to reach out to new markets. The revenue management team is selling over 1800 rooms across 10 sales channels and aims to leverage eRevMax’s large network of distribution partners including large global OTAs as well as smaller niche channels focused on specific target groups and regions.