Sydney-based accommodation operator StayWell
Hospitality Group is set to expand to New Zealand after signing a
major five-hotel management agreement with international hotel
investor CP Group.
StayWell, operator of the Park Regis and
Leisure Inn hotel brands, will take over properties in Wellington,
Auckland, Dunedin, Rotorua and Picton, now operated by Accor under
the Mercure badge.
The debut New Zealand deal is a significant move
for the Australian company, which launched with just five hotels
in NSW and Tasmania in 2006 and already commands an international
portfolio numbering 32 properties.
Group CEO and managing
director, Simon Wan, says the multi-property agreement is part of
StayWell’s deliberate strategy to grow its network to at least 100
hotels in three years.
“This is another key strategic milestone
for StayWell as the New Zealand market is complementary to
Australia, with visitors from each country representing a large
percentage of the other’s annual international visitation,” Mr Wan
said. “From a branding perspective, it strengthens the value
proposition and loyalty to the group and further internationalises
Management agreements with CP Group, to take
effect from 1 December (2013), will see the five properties
rebranded as Park Regis Auckland, Park Regis Dunedin, Park Regis Picton, Leisure Inn Wellington and Leisure Inn Rotorua.
Group, headquartered in Auckland, is owned by the Pandey family,
headed Charles Pandey and run by his son Prakash Pandey.
New Zealand’s largest private hotel owner with 20 properties
across that country, as well as interests in Australia, Singapore,
India, Fiji and the United States.
extensive interior refurbishment of the Wellington and Auckland
hotels and will complete room upgrades already underway at the Picton property.
Their substantial five-hotel entry into New
Zealand follows the company’s recent push into India, where
StayWell has so far secured eight hotel agreements, and the
opening earlier this year of its first Indonesian property, Bali’s
new Park Regis Kuta.
“Most of Australia’s major hotel brands
are now overseas owned and operated,” Mr. Wan said. “We are one of
the very few hotel companies based in Australia, and we are proud
to not only remain here, but to expand internationally from our Australian base
... StayWell has established a UK-Europe
development office in London, with our first hotel in England,
Park Regis Birmingham, due to open in 2014 ... And we have many
more deals in the pipeline, including in India, China and Australia, putting us well on track to achieve our goal of more
than trebling our portfolio by 2016.”
The NZ hotel deal was
negotiated by StayWell executive director and corporate counsel,
Richard Doyle, and group development director, Rodolphe Belin,
with Prakash Pandey and Grahame Fong of CP Group.
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