Cruises is preparing to open its very first hypoallergenic staterooms.
Crystal has partnered with Pure Marine
Solutions, sister company of allergy-friendly hospitality
innovator Pure Global, for a comprehensive transformation
utilizing a patented hypoallergenic process proven to deliver a
safe and healthy environment.
During Crystal Serenity’s “Extreme Makeover”
dry-dock in November, each of the current 70 “AA” verandah rooms
will undergo Pure’s seven-step air and surface purification
process to remove allergens and reduce the risk of common irritants.
Among the many steps to maintain this superior
allergy-friendly indoor environment, a state-of-the art medical grade air purifier will continue to filter out 99.9% of all
impurities and dust.
While Pure rooms are usually sold at a
premium at shoreside luxury properties such as the SLS Beverly
Hills, Park Hyatt Toronto, and Fairmont Chicago, Crystal’s Deluxe
Pure Staterooms will be available to guests at no additional cost.
The rooms debut on 27 November 2013 and will be designated as “P1” and
“P2” in April.
“Imagine returning to your room
after a full day ashore in a bustling city like Rome or Bangkok,
and then slipping into your purified sanctuary of ultra-clean air
and hypoallergenic bedding,” said Jack Anderson, Crystal’s senior
vice president, marketing & sales. “For guests who suffer from
allergies, have mild respiratory issues such as asthma, or who
simply desire a respite from the air quality in many cities, these
staterooms will become a haven of fresh air – for no additional cost.”
How does a room become Pure?
1. Deep Clean Air-Handling Unit: Each
room’s air handling systems (heat and air-conditioning), including
fan blades, condensation lines, and drop pans, are thoroughly
cleaned and disinfected using Pure’s advanced treatment, leading
to a dramatically improved overall air quality in each room.
2. Pure Clean: Every surface of the room, including furniture,
curtains, and carpeting, is deep-cleaned and sanitized using special vacuums and a patented Pure cleaning solution that
disintegrates bio films and maximizes removal of dirt and bacteria
that traditional cleaners may leave behind.
3. High Ozone
Shock Treatment: An advanced shock treatment completely eliminates
particles, viruses, germs, and odors from every inch of the room,
resulting in a fresh, crisp environment.
Prevention and Maintenance
4. Pure Shield. A patented
bacteriostatic barrier is applied everywhere, from light switches
and TV screens to countertops and artwork, repelling new
microorganism growth for up to two years and making it nearly
impossible for bacteria and viruses to survive in a Pure
5. Pure Tea Tree Oil Cartridge. A natural
antimicrobial disinfectant, safe even for scent allergy sufferers,
is strategically placed to maintain the room’s sanitized
6. Air Purification System. A patented Pure
air purifier is discretely installed inside the room, providing
24-hour defense against airborne irritants. Listed by the FDA as a
Class II Medical Device, Pure’s state-of-the-art system is 150
times more efficient than HEPA and proven to eliminate 100% of
organisms from the air as they pass through the purifier.
7. Allergy-Friendly Bedding. Micro-fiber, mono-filament mattress
and pillow encasements add an extra layer of allergen protection
Crystal’s housekeeping staff will be
trained in any daily maintenance routines required. Every six
months, Pure specialists will also re-service the rooms, ensuring
spaces are kept to the highest of hygiene levels indefinitely.
Crystal’s Deluxe Pure rooms are already
available for booking.
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