Whitbread, one of the UKís largest hotel groups, has launched a new hotel concept - hub
by Premier Inn.
The new hotels will target major UK city centres such as London and Edinburgh, with the first hub by
Premier Inn scheduled to open on St. Martinís Lane in London in
At 11.4 sqm a hub room is compact, and
thanks to its innovative design every centimetre has been optimised with
a desk that folds into the Hypnos pocket-sprung bed, luggage
storage under the bed, an en suite bathroom with power shower, free
WiFi and a 40Ē inch smart screen TV.
hub by Premier
Inn will also have its own innovative mobile app, letting
customers fully control their hotel experience. The hub app will
customers to book and check in online, as well as pre-select
their room temperature and light settings. They can even choose
which TV or radio channel they want playing in their room when
they arrive and stream content from their phone or tablet direct
to their TV.
When it comes to drinking and dining, hub by
Premier Inn will have its own deli-style restaurant. Guests will
also be able to pre-order breakfast using the hub app.
Patrick Dempsey, Managing Director, Whitbread
Hotels and Restaurants, said,
ďPremier Inn has played a leading role in shaping the budget hotel
market and we believe hub will do the same for a new generation
of compact city centre hotels. hub will work in tandem with
Premier Inn, appealing to more price sensitive customers seeking
quality accommodation in the heart of a city. It will enable us to
broaden our customer appeal and further strengthen our competitive
Whitbread has secured five sites (around 1,000
rooms) to open in the next three years and is targeting to have
around 40 hub by Premier Inn hotels (6,000 rooms) opened or in
the pipeline by 2018.
Whitbread says that hub by Premier Inn will have 25% lower
build and operating costs compared to a Central London Premier
Inn, and its smaller room format gives access to a broader range
of buildings in city centres.
Over two years in the making, hub has been
shaped by customers. Since June 2012, five prototype rooms have
been on sale every night at the Premier Inn Kings Cross and during
that time 1,825 guests have given individual feedback on everything from having two showerheads, (one on the wall so
customers can avoid getting their hair wet) to the high absorbency, fast-drying micro fibre towels meaning no more soaking
wet towels hanging around the bathroom for hours. The result has
been seven iterations of the hub experience to ensure it
reflects key customer needs.
hub by Premier
Inn Committed Pipeline
St Martin's Lane - 167 beds,
Goodge Street - 179 beds, early 2015
Great Tower St - 119 beds, early 2015
Spitalfields - 185
beds, early 2015
Kings Cross - 408 beds, early 2016
Premier Inn Prepares to Target Asia Pacific; Establishes Hub
Whitbread Raises £1 Million for Great Ormond Street Hospital
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