Shangri-La Asia's 2012 Sustainability Report
shows the company is making headway across its corporate social
responsibility (CSR) focus areas.
Shangri-La International Hotel Management
currently manages 78 hotels, and will open 36 more over the next
three years, including 23 hotels in mainland China.
"With ongoing expansion in China and elsewhere,
it can be challenging to balance CSR and commercial
responsibilities," said Shangri-La International Hotel Management
Ltd. President and CEO Greg Dogan, who also chairs the company's
CSR Committee. "Our China hotels have collectively shown it's
possible to drive social development and environmental efficiency
while maintaining commercial viability."
Issued last week, the 2012 Sustainability Report
outlines achievements in the fiscal years 2011 and 2012 and future
steps in the company's CSR Focus Areas of environment, supply
chain, stakeholder relations, employees and health and safety.
It's been five years since the Hong Kong-based hotel company
launched Sustainability, Shangri-La's social responsibility campaign. Shangri-La aligned
its hotels to common CSR goals in 2009 and issued its first
sustainability report in 2010 with the commitment to issue one every two years in pursuit of transparency.
Well ahead of
2015 targets, environmental and conservation achievements in 2012
include a 20% reduction in potable water consumption per
guest night and 13% reduction in energy consumption per
guest night across the group compared with 2010 levels. Even with
an increase in total number of hotels, Shangri-La reduced CO2
emissions by 16% per guest night over the two-year period.
A number of Shangri-La hotels also achieved international
certifications and a wider adoption of occupational health and
safety protocols, moving closer to the group goal of a fully
Integrated Management System.
Ownership of CSR and
sustainability lies with each individual hotel and progress is
tracked via a CSR scorecard. In 2012, the average overall CSR
score for a mainland China hotel was 71.2% compared with
the average score of 63.5% for the 40 hotels located
outside of mainland China covered in the report.
report shows Shangri-La's mainland China hotels performed evenly
and consistently across the group's five CSR focus areas. In
addition, they nearly achieved the group target of 2%
employment of people with disabilities (employing 1.98%),
and 98% of Shangri-La's China hotel colleagues completed
Shangri-La's new CSR training module, which was rolled out to
38,000 colleagues group-wide by 413 newly certified CSR
Sanctuary, Shangri-La's Care for Nature Project, was expanded from
international resorts to urban hotels in mainland China with water
conservation projects in Shenyang, Qingdao and Beijing; a Nature
Reserve project in Xian, and a Care for Panda Project in Chengdu.
All Shangri-La hotels are implementing strategic 10 to 15-year
local community programmes in Education and Health through Embrace, Shangri-La's Care for People Project. Shangri-La's hotel
colleagues rendered 60,000 volunteer hours in 2012 in support of
these and other CSR projects.
Major CSR initiatives put in
place last year included Shangri-La's Sustainable Seafood Policy,
which was issued in January 2012 with the commitment to
immediately cease serving shark fin in all of its operated
restaurants. The company also instituted a Responsible Procurement
Programme and introduced the Shangri-La Supplier Code of Conduct
incorporating criteria that align with Shangri-La's Core Values
and the ten principles of the United Nations Global Compact, which
Shangri-La has been reporting progress on since 2012.
are proud of our people who continue to reflect 'from the heart'
commitment to CSR, and appreciate the support of our suppliers and
other stakeholders," said Dogan. "We know we have a long journey
ahead, and there is much work to be done. But we are in this for
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