Australian accommodation provider, Mantra Group,
has reported a 40% lift in online campaign conversions since
deploying LivePerson – a real-time intelligent engagement solution
that includes live chat and content targeting capabilities.
The group’s marketing initiatives drive a
substantial volume of traffic to their Peppers, Mantra and BreakFree websites which feature 112 hotels across Australia and
New Zealand, but meaningful engagement with a vast quantity of
customers and achieving high conversion rates was proving to be a
The group decided to implement LivePerson
solutions with two main goals: to provide an exceptional
experience for web visitors, and to improve booking completion
rates and online revenue across its three brand websites.
“Mantra Group strives to offer the best customer
experience possible at every touch point, and we realised that by
working with LivePerson, we could provide a more personalised, and
seamless digital journey for our growing volume of visitors,” said
Luke Jamieson, GM ECommerce & Distribution for Mantra Group. “Since we’ve implemented LivePerson’s chat and content-targeting capabilities, we’ve seen a significant increase
in revenue as well as above industry average customer satisfaction
rates. We’re excited to continue working with LivePerson to
provide the effortless and innovative experience we know our
By leveraging LivePerson’s
intelligence platform, Mantra Group is able to detect when a
customer is in need of real-time assistance during the booking
process, and proactively invite them to chat, ensuring successful
completion and ultimately, more sales.
same innovative platform, Mantra Group also implemented
LivePerson’s content targeting solution, allowing the group’s
marketing team to more easily deploy highly- segmented and automated
campaigns. For example, certain visitors are offered localised
content or complementary offers based on location, preferences, or
history, in order to incentivize booking, deliver a more personalised touch, and prevent abandonment.
Since running LivePerson solutions,
Mantra Group has seen a 5% increase in total revenue
performance, exceeding its target for the financial year.
“Mantra Group is a true leader in its industry - willing
to embrace LivePerson’s latest intelligent engagement technologies in order to deliver a superior digital customer experience,” said
Dustin Dean, VP of APAC, LivePerson. “Their
program has yielded consistently high levels of customer
satisfaction and impressive revenue performance, which is a
testament to their commitment to customers and focus on
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