Regent Enhances Website with Smartphone Version

Regent Hotels & Resorts has launched a smartphone version of its global website.

The new mobile site, designed and developed by London-based brand and digital agency, Nucleus, expands Regent's online mobile presence.

The website, first launched in 2011, now adapts to tablets and a variety of smartphones, including iPhones and Android devices, providing an optimized user experience for travelers who increasingly browse and book online from their mobile devices.

"The launch of this mobile website further demonstrates Regent's commitment to being an iconic brand that stands the test of time," said Steven Pan, Chairman, Regent Hotels & Resorts. "The mobile website addresses the advances of modern technology while enabling our guests to experience our timeless design and service concepts on state-of-the-art technology."

The two main reasons people search hotel websites on their mobile devices is to find contact information or make a booking. Therefore, these options are made primarily available on the Regent's mobile site landing page as well as on all subsequent pages so users can complete their tasks with the fewest taps possible. Some less-commonly browsed sections on the full website are omitted on the mobile site to maintain simplicity, but the option to see the full site is always present and easily accessible. The mobile site is available in a variety of languages, which can be selected from the main landing page.

"Regent recognized early the importance of offering mobile users an optimized experience," said Peter Matthews, Nucleus CEO. "We started with a tablet-friendly website and have now optimized it for smartphones – a decision that will pay dividends in the Mobile era that is already upon us."