Wyndham Hotel Group has signed a development
agreement with İlbak Turizm İşletmeleri Ve Yatirim A.Ş. for 20
Super 8 hotels in Turkey over the next 10 years.
The fourth Wyndham Hotel Group brand to launch
in Turkey since 2007, the Super 8 brand aims to meet the growing
demand for comfortable, quality accommodations at affordable
With over 2,300 properties throughout the
U.S., Canada and China, the brand has more hotels than any other
economy hotel chain in the world.
“Just six months ago, we successfully introduced
our upscale Wyndham Hotels and Resorts and TRYP by Wyndham
brands to the Turkish market, building on the existing strength of
the Ramada brand in the country,” said Eric Danziger, Wyndham
Hotel Group president and chief executive officer. “To now launch
our Super 8 brand is extremely exciting as it truly enables us to
offer a solution to each and every guest in the market, regardless
of budget or travel purpose.”
The development agreement
for Super 8 is the second hotel deal the two groups have struck.
In December last year, Fokus İnşaat Ve Turizm Sanayi Ve Ticaret
A.Ş., a company from the same group as İlbak Turizm İşletmeleri Ve
Yatirim A.Ş. opened the 309-room Ramada Plaza Istanbul Tekstilkent, one of eight new Ramada openings in Turkey in 2012.
“We are delighted to strengthen our existing relationship
with Wyndham Hotel Group through this significant project and work
together to introduce the Super 8 brand to Turkey,” said Mustafa Ilbak, chairman of İlbak Turizm İşletmeleri Ve Yatirim A.Ş. “We
firmly believe that there will be strong demand for the Super 8
product with its clean, contemporary design and affordable pricing
- we are already evaluating potential sites for the first hotel
which we anticipate will open in Istanbul in 2014.”
introduction of the brand to Turkey falls on the heels of similar
announcements to launch Super 8 in Germany, Poland and Saudi
Arabia. Across the four countries, a total of 60 hotels are
planned over the next 10 years.
See other recent news regarding: