Starwood is on track to reach more than 60 W
Hotels by 2017, having just opened its 45th W Hotel, the W Verbier and The Residences at W Verbier,
With the spirit
of Ibiza set on ice, the hotel is located at the base of the
mountain in the Medran area of Verbier, part of a multi-component
luxury development project owned by Les Trois Rocs.
Situated in four adjacent characteristic chalets on
the Place Blanche, the heart of the Medran Project, the hotel is
located next to the main gondola offering immediate
access to the resort’s ski slopes.
The Residences at W Verbier, 15 W-branded,
full-service residences, are located right next to the 123-room hotel.
Before or après ski, guests and residents can
enjoy the W Cafe, W Living Room, Away Spa and FIT (W’s take
on the traditional fitness center) as well as an indoor/outdoor
WET pool deck.
The signature restaurant, Arola, is in
collaboration with two-Michelin Star Chef Sergi Arola, known for
his modern, urban Spanish ‘pica pica’ cuisine.
The opening of W Verbier continues the W brand’s
aggressive global growth, which began 15 years ago with the debut
of the David Rockwell-designed W New York in the heart of midtown
Manhattan. Only six years after
launching, the W brand’s popularity also spawned the creation of
Starwood’s Aloft brand, which today offers more than 75 hotels in
“W is future forward in our approach, drawing
inspiration from the vibrant energy and 24/7 spirit of New York
City,” said Paul James, Global Brand Leader, W Hotels, St. Regis,
and The Luxury Collection. “As we celebrate our 45th hotel and
briefly look back on the W brand’s innovation over the past 15
years, it is clear that W defined and attracts a new generation of
luxury traveler, who prefers a more contemporary attitude, modern
style and personalized experiences in this new golden age of
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