Singapore Airlines Launches New Cabin Products

Singapore Airlines customers flying between Singapore and London have become the first to experience the airlines’ next generation of cabin products, with the entry into service of the first aircraft equipped with the new seats and in-flight entertainment system.

The new products are being introduced on an initial eight Boeing 777-300ER aircraft, the first of which was recently delivered by Boeing.

The aircraft will operate selected flights between Singapore and London through the month of October.

Flight frequency will be gradually increased as more aircraft enter service, with daily operations from late October.

Nearly $150 million is being invested in the new products on the initial eight B777-300ERs.

The aircraft feature one of the world’s most advanced in-flight entertainment systems, with larger screens and touch-screen handsets, as well as more spacious and comfortable seats in First, Business and Economy classes.