Etihad, Tourism Australia and Virgin Australia Launch Promotion in Germany

Etihad Airways has teamed-up with Tourism Australia and Virgin Australia to promote travel from Germany to Australia.

The new program is the first ever cooperative marketing campaign between the three organisations in Germany - an extension of the MoUs the partner airlines signed with Tourism Australia in 2012.

The promotional campaign will run Germany-wide until the end of June 2013 using Tourism Australia’s ‘There’s nothing like Australia’ campaign.

Tourism Australia Managing Director, Andrew McEvoy said, “Australia still retains strong appeal amongst German travellers and what this campaign does well is to offer such competitive international air fares with the bonus of two domestic flights. We know from our research that German visitors are adventurous and love to explore, and this promotion offers a great and very affordable opportunity to do that.”

The airlines are promoting special fares to Australia which start from EUR999 return in Coral Economy Class.

The fares, part of the Etihad Skypass promotion, include two internal flights within Australia provided by Virgin Australia, and can be booked from any of the following German cities – Düsseldorf, Frankfurt, Munich and Berlin on an Etihad Airways ticket.

The travel period is from now until 19 June 2013 and from 5 November 2013 to 4 December 2013. Terms and conditions apply.

Philip Lewin, Etihad Airways’ General Manager Germany, said, “Working with our partners, these are some of the lowest and best value return fares we’ve ever offered to Australia, and now is the perfect time to book a trip. With daily flights from four German cities, connecting seamlessly over our Abu Dhabi hub into Australia, there’s no question that we are the airline of choice when it comes to travelling down-under.”

In conjunction with codeshare partner Virgin Australia, Etihad Airways offers 28 weekly flights between Germany and the Australian cities of Brisbane, Melbourne and Sydney, with onwards connections to more than 35 Australian domestic destinations.

Germany is Australia’s 11th largest inbound market for visitor arrivals, and continues to grow. 154,800 Germans visited Australia last year, spending A$0.9 billion. Tourism Australia says it believes that the market has the potential to grow to between A$1.9 billion and A$2.3 billion in total expenditure by 2020.