TripAdvisor has appointed Marc Charron as
President of TripAdvisor for Business, a dedicated division of
TripAdvisor that provides the tourism industry access to millions
of TripAdvisor’s monthly site visitors.
Charron reports to CEO and co-founder, Stephen
Charron, who will be based in London, will be
responsible for the continued growth and innovation of TripAdvisor
for Business as it expands its services for the hospitality sector
and travel industry.
Since the division launched in 2010, it has seen rapid growth in the adoption rate of Business Listings and
Partnerships services for hospitality businesses around the world.
There are currently over 50,000 Business Listings subscribers and
review collection services like Review Express have proved
tremendously popular with business owners.
“Marc is taking
on the role of President of TripAdvisor for Business with a wealth
of global experience and fantastic leadership abilities,” said Kaufer. “TripAdvisor for Business is a critical part of our
business model, and with Marc at the helm, I have no doubt it will
continue to thrive and provide resources and tools to businesses
wanting to leverage their presence on TripAdvisor.”
joined TripAdvisor in 2006 as Managing Director for TripAdvisor
Europe. As the company’s first international employee, he led the
rollout and growth of TripAdvisor Europe including local language
sites, operations and expanding the team to more than 100
employees in his first four years.
In 2010, Charron moved to
Singapore where he set up the regional TripAdvisor headquarters
for Asia Pacific, consistently growing revenue and driving
traffic, before heading to Beijing to accelerate TripAdvisor’s
growth in China.
“I’m delighted to be joining the
TripAdvisor for Business team, especially at such an exciting time
for the industry,” said Charron. “TripAdvisor for Business has
been instrumental in helping property owners transform inspiration
into reservations. In my new role, I look forward to continuing to
move TripAdvisor for Business forward and innovating to bring positive change to the industry with ideas such as our upcoming TripConnect platform, which connects independent hotels and B&Bs
with the world’s largest online travel community.
joining TripAdvisor, Marc served as Vice President of product
marketing at SquareTrade in San Francisco and before that, as
Managing Director of QXL.com, Getz International Travel and Danube
Travel, all based in London.
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