Cebu Pacific Air, in partnership with the
Philippines Department of Tourism, has launched a new
initiative to promote travel to the country's southern metropolis,
New attractions being discovered by international
travelers include Samal Island, a tropical paradise of beautiful
beaches and serene diving spots located just 15 minutes by boat
from Davao City.
Davao City is also home to
extreme watersports facilities ranging from wakeboarding to white
water rafting, and from zip lining to off-roading. For adrenaline
junkies, climbing the Philippine's highest peak, Mount Apo, is
also an unforgettable excursion.
"Cebu Pacific promotes Davao City to worldly
globetrotters looking for a new destination to discover. A tourist
favorite in the Philippines for many years, Davao also has a
strategic location when doing business with other booming cities
in the region," said Cebu Pacific Vice President for Marketing and
Distribution Candice Iyog.
Cebu Pacific flies direct from Davao to Manila, Cebu,
Palawan (Puerto Princesa), and Kalibo (Boracay), among others.
With a population of over 1.5 million, Davao City is enjoying
a surge in conventions and trade exhibitions, as tourism is
expected to grow by 10-15% a year over the current rate of 1.2
million visitors. Davao City is also a base for exploring and
doing business in nearby Brunei, Indonesia and Malaysia.
Boosting Davao City's
positioning as a preferred destination for the meetings,
incentives, conventions & exhibitions (MICE) market, a new SM Mall
incorporates a 5,000-seat convention center, while over 100 five
star and deluxe hotels, with over 5,000 rooms, can accommodate the
influx of tourists.
"The Philippines has a lot to offer tourists looking for the next
destination to explore. Davao City and nearby Samal Island is
easily accessible with Cebu Pacific's extensive Philippine route
network and trademark lowest fares," Iyog added.
Cebu Pacific reported a 15.6% growth in the 1st
half of 2013, in terms of passengers flown between Manila and
mainland China compared to last year.
The airline will also
increase flight frequency on existing services to Guangzhou in the
4th quarter of 2013.
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