Mövenpick Signs Hotel in Hua Hin, Thailand, and Enshi City, China

Mövenpick Hotels & Resorts is expanding its portfolio with the signing of a new beach resort in Hua Hin, Thailand, and a 250-room hotel in Enshi City, China.

The new 14-storey, five-star Mövenpick Hotel Enshi is set to open this summer and will be based in the heart of the business district of Enshi City, Hubei Province located in Central China.

The property will be situated just 2.5 kilometres from the airport and a short drive from stunning countryside that includes the spectacular Enshi Grand Canyon.

The Mövenpick Hotel Enshi will feature two restaurants, a bar, a club lounge, 515-square-metre ballroom, eight meeting rooms, a pool, spa and a fitness centre.

By 2015, Mövenpick Hotels & Resorts will have four properties open in China: the upcoming hotel in Enshi; a 380-room resort on Phoenix Island, Sanya; a 350-room property in Chifeng City, Inner Mongolia, and a 300-room hotel in Jiading, Shanghai.

Within three years, the company will also be operating eight hotels in Thailand with two in Chiang Mai and one each in Koh Samui, Bangkok and Pattaya in addition to the new signing, the 190-room Mövenpick Resort & Spa, Hua Hin. The upcoming properties will complement the two existing Mövenpick resorts in Phuket.

The newest management contract signing is in Hua Hin, on the West Coast of the Gulf of Thailand, a leisure destination famous for its proximity to Bangkok, its pristine beaches, golf courses, hill hiking, water sports and cultural attractions.

The new hotel will offer lush landscaped gardens, two restaurants, a lobby lounge, ballroom, pool, spa and function rooms.

The two new signings are in line with the global strategy of Mövenpick Hotels & Resorts to open 100 hotels across Africa, Europe, the Middle East and Asia by 2015, evenly allocating around 25 properties to each region.

"The Mövenpick Hotel Enshi will be our first opening in China, marking an important milestone for our company. Chinese consumers regard Swiss products and services as refreshingly different and we are looking forward to leveraging our Swiss roots and culinary legacy to carve a unique niche in this fascinating country,” said Andreas Mattmüller, chief operating officer for Mövenpick Hotels & Resorts, Middle East and Asia.

At present the company operates seven properties in Asia, including two hotels in Vietnam, one each in Singapore and The Philippines, another in India and two in Thailand – the Mövenpick Resort & Spa Karon Beach Phuket and the Mövenpick Resort Bangtao Beach Phuket.