According to data compiled by STR Global, the
European hotel industry posted mostly positive results in
year-on-year metrics when reported in U.S. dollars, Euros and
British pounds for June 2013.
During the first six months of 2013, the region
reported a 2.0% increase in occupancy to 64.9%, a 0.8% decrease in
ADR to EUR101.64 and a 1.2% rise in RevPAR to EUR65.94.
“As we expected, many countries in Europe
reported flat growth in either occupancy or ADR during the first
half of 2013, and we anticipate this trend to continue during the
second half of the year,” said Elizabeth Winkle, managing
director of STR Global. “Istanbul, Turkey, reported a sharp
occupancy decline this month as a result of the unrest in the
market, though ADR has not fallen quite as much. Select markets in
Southern Europe continued to report growth. Milan, Italy, hosted
the European Society of Hypertension 2013 annual conference this
month, helping the market’s performance. Lisbon, Portugal, also
hosted a number of medical congresses throughout the month, which
gave a healthy boost to performance.”
Highlights from key
market performers for June 2013 include (year-on-year
comparisons, all currency in Euros):
- Athens, Greece,
reported the only double-digit occupancy increase, rising 13.5% to
- Istanbul, Turkey, fell 18.9% in occupancy to 68.0%,
posting the largest decrease in that metric.
- Three markets
reported double-digit ADR growth: Lisbon, Portugal (+17.9% to
EUR106.39); Vilnius, Lithuania (+13.8% to EUR57.03); and Paris,
France (+10.7% to EUR335.89).
- Warsaw, Poland, fell 55.4% in
ADR to EUR75.24, reporting the largest decrease in that metric.
- Six markets achieved RevPAR increases of more than 10%: Lisbon
(+26.9% to EUR80.02); Milan, Italy (+21.9% to EUR94.96); Athens
(+18.3% to EUR86.62); Vilnius (+18.1% to EUR43.48); Budapest,
Hungary (+13.3% to EUR56.88); and Paris (+11.2% to EUR305.60).
- Warsaw (-53.0% to EUR61.53) and Istanbul (-23.0% to EUR116.95)
ended the month with the largest RevPAR decreases.
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