PATA Appoints Daniela Wagner as PATA European Coordinator

PATA has appointed Ms Daniela Wagner as PATA European Coordinator.

Wagner, a dual UK/German national, speaks fluent English, French and German and has a working knowledge of Italian and Dutch. From 1998 to 2003 she was Vice-President, Corporate Affairs for the World Travel & Tourism Council.

For seven years in the 1990s she was Executive Director of European Tour Operators Association.

Ms Wagner has also been Global Managing Director for OctopusTravel and CEO of the Cendant/TravelPort B2C Business Group. In 2008 she co-founded eWaterways, an online aggregator of niche cruise products.

Ms Wagner's main responsibilities for PATA are to recruit and retain members in Europe, foster relations with key organisations around the continent, represent PATA at events, promote the PATA brand, align PATA Chapters with PATA HQ strategic objectives, and be the key contact for PATA in Europe.

Mr Martin J Craigs, PATA CEO said, “I am delighted to welcome Ms Daniela Wagner to the PATA family. Her long and relevant career experience will add value as we build the PATA brand in Europe. Daniela's work is highly acclaimed among our aligned advocacy partners. Her organisational skills were well proven at the Global Tourism Economy Forum in Macau last year and at the PATA Aligned Advocacy Dinner at the House of Commons in London.” 

Ms Wagner's interests include travel, literature, theatre, cinema, skiing and spending time with her husband and five children. She lives in Hertfordshire in England, just outside of London.