Marriott Appoints Peggy Fang Roe as Chief Sales and Marketing Officer for Asia Pacific

Marriott International has appointed Peggy Fang Roe as Chief Sales and Marketing Officer for Asia Pacific.

Reporting to Simon Cooper, President and Managing Director of Asia Pacific, Peggy is a key member of the regional leadership team of Marriott International and in charge of orchestrating its sales, marketing, revenue management, public relations and e-Commerce functions to drive business growth.

“The growth of Marriott International in Asia Pacific is phenomenal. Our portfolio is expected to reach some 330 hotels in ten lodging brands across 16 countries by 2016. As such, I am delighted to have such a dynamic marketer as Peggy join our team and spearhead our efforts in promoting Marriott International’s hotel offering within this region,” said Simon Cooper. “Peggy is a seasoned professional with a wealth of experience spanning across many marketing disciplines. Her versatile skill set, a passion for understanding customer behavior and a strong Asian cultural background combined with an international perspective make her the ideal candidate for this important position.”

Before being promoted to her new role, Peggy was most recently Vice President, Global Operations for Marriott International, where she spent the last two years leading a global, strategic initiative called Future of Meetings.

Her previous roles at Marriott International include Vice President of Brand Management, where she led the re-design and repositioning of the TownePlace Suites brand and supported the Marriott Executive Apartments brand; and Director of Marketing, where she developed marketing strategies for select service and extended stay brands.

Prior to joining Marriott International, Peggy worked for General Electric in marketing, product development and operations and was certified in Six Sigma process improvement & design.

Peggy also had stints with Amazon.com and Homestead.com in Silicon Valley during the early stages of the internet.

Peggy has a bachelor degree with major in Organizational Behavior from the University of Michigan and a master degree from Harvard Business School.