STR Reports US Hotel Performance for July 2013

According to data from STR, the U.S. hotel industry reported positive results in the three key performance metrics during July 2013.

Overall, the U.S. hotel industry’s occupancy rates rose 1.7% to 71.1%, ADR was up 4.1% to US$112.18, and RevPAR increased 5.8% to US$79.73.

“The third quarter got off to a good start with July RevPAR up 5.8%, driven primarily by ADR,” said Bobby Bowers, senior VP of operations at STR. “Occupancy hit 71.1%, the highest July industry occupancy rate since 2006. The July numbers were boosted by one less Sunday in the month versus 2012, after June’s numbers were negatively impacted by similar calendar-related issues. July year-to-date RevPAR growth of 5.6% remains on track to achieve STR’s current full-year 2013 forecast of 5.8%.”

Among the Top 25 Markets, Houston, Texas, reported the largest occupancy increase, rising 8.2% to 70.1%. Denver, Colorado, followed with a 6.8% increase to 84.4%. New Orleans, Louisiana, posted the largest occupancy decrease, falling 6.6% to 63.8%.

Two markets achieved double-digit ADR increases: Houston (+14.1% to US$99.50) and Oahu Island, Hawaii (+13.4% to US$221.42). Washington, D.C., reported the only ADR decrease in July, falling 1.6% to US$131.45.

Houston led the RevPAR growth, rising 23.5% to US$69.74, followed by Nashville, Tennessee (+13.2% to US$73.22), and Seattle, Washington (+12.6% to US$125.36). Washington, D.C. (-7.0% to US$97.50), and New Orleans (-5.5% to US$75.45) ended the month with the largest RevPAR decreases.