According to data from STR, the U.S. hotel
industry reported positive results in the three key performance
metrics during September 2013.
Overall, the U.S. hotel industry’s occupancy
slightly rose 0.3% to 63.4%, ADR was up 3.3% to US$111.03, and
RevPAR increased 3.6% to US$70.36.
Year-on-year demand grew 0.9% to 94 million
room nights sold.
Jan Freitag, senior VP at STR, chalked up the
hotel industry’s September performance in part to a quirk in the
“This dramatic slowdown of demand growth can be
partially explained by the loss of one Saturday this year versus
last year,” Freitag said. “But there is no doubt that slowing
group travel has taken its toll on the results during September,
which is a historically strong meeting month.”
occupancy declined 1.1% for upper-end hotels, and Freitag said
this drop stands in contrast to a 1.2% increase in transient
Among the Top 25 Markets, Nashville, Tennessee,
reported the largest occupancy increase, rising 9.7% to 71.4%.
Denver, Colorado, followed with a 9.3% increase to 81.0%. New
Orleans, Louisiana, reported the largest decrease in occupancy, as
it fell 20.2% to 58.7%.
Three Top 25 Markets achieved
double-digit ADR increases: Oahu Island, Hawaii (+13.2% to
US$203.11); San Francisco/San Mateo, California (+11.8% to
US$217.62); and Nashville (+10.7% to US$107.08). Philadelphia,
Pennsylvania-New Jersey (-0.4% to US$122.21), and Norfolk-Virginia
Beach, Virginia (-0.3% to US$85.52), reported slight decreases for
Five Top 25 Markets experienced RevPAR increases
of more than 10%: Nashville (+21.5% to US$76.50); Denver (+16.1%
to US$87.72); Houston, Texas (+15.3% to US$67.60); San
Francisco/San Mateo (+13.6% to US$194.46); and Oahu Island, Hawaii
(+12.9% to US$171.13). New Orleans reported the largest RevPAR
decrease, as it fell 18.0% to US$70.89.
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