ASIA Travel

Chinese Travellers Become World’s Biggest Spenders; Independent Travel on Increase

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Thursday, 22 August 2013

China has overtaken Germany and the USA as the world’s biggest spenders on travel.

The second annual Chinese International Travel Monitor released by reveals significant insights into the changing behaviours of Chinese travellers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the report found 75% of hoteliers globally say Chinese travellers now account for up to 5% of their business and 45% say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61%). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50% and almost half (47%) anticipating an 11-50% rise.

According to the report the majority of overseas Chinese travel (96%) has been for leisure purposes, while just over half (52%) have also visited other countries for business or education.

In a growing trend, nearly two thirds (62%) of Chinese travellers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70% of Chinese guests now travel independently, compared with a much more even split in 2012.

United Nations World Travel Organisation reflected that Chinese travellers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011.

Johan Svanstrom, Managing Director of Asia Pacific, said, “The 2013 Chinese International Travel Monitor (CITM) shows the move to independent travel identified in the CITM last year is now preferred by the majority of Chinese travellers. While in-roads have been made in this area, governments will have to take this into account when organising their visa application infrastructure and processes.”

In addition, the CITM highlights areas for continued improvement for accommodation providers. The ability to accept Chinese payment methods is seen as the single most important offering from hotels and over a quarter (26%) of Chinese travellers feel this is a key area for improvement.

Three quarters (75%) of Chinese travellers say hoteliers need to improve the provision of translated items, such as welcome literature, websites, TV programmes and newspapers, while almost half (42%) say that they would like more Mandarin speaking staff in hotels.

Highlighting a disconnect between the desires of Chinese travellers and provisions made by hoteliers, a quarter (25%) of hoteliers say they offer cultural awareness training to staff but only one in ten (11%) offer welcome materials in Mandarin. Additionally, globally, just over half (56%) of hotels have invested less than $10,000 in developing programmes and products specifically catering to Chinese guests over the past 12 months.

When it comes to researching and booking travel, personal recommendation plays an increasingly vital role, with almost a third (30%) of Chinese travellers saying they rely on advice from family and friends, followed by online travel booking and review sites.

More than a quarter of Chinese travellers (27%) use social media to help them make decisions on holiday destinations, with this figure rising to 33% among younger travellers under 35.

“These insights highlight the need for hoteliers to adapt their marketing strategies, with a particular focus on online and social media channels, to attract Chinese travellers. While the CITM shows hoteliers are making positive steps towards catering to an increasingly mobile and savvy Chinese travel market, it also shows the need for the global hotel industry to adapt facilities and services to more extensively cater to the world’s largest market of travellers,” added Svanstrom. “In addition, programmes being implemented by many governments and tourism authorities to attract and facilitate for Chinese travellers are a positive step in the right direction, but the pace of growth in the volume of Chinese travellers appears to be outstripping the pace of change in the hotel industry.”

See other recent news regarding: Interviews, Pictures, Videos, China, Spending

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
Aviation Industry Update at AAPA 2015 in Bali.  Andrew Herdman is the Director General of the Association of Asia Pacific Airlines (AAPA) and this is the presentation he gave to a few select aviation journalists at The Ritz-Carlton, Bali on 12 November the day before the General Assembly of Presidents. Exclusive HD video interview with Ms. Titiya Chooto, General Manager of Anantara Siam Hotel (formerly the Four Seasons Hotel Bangkok). Exclusive HD video interview with the General Manager of the JW Marriott Hotel Macau, Mr. Brian Tong.
Aviation Industry Update Anantara Siam Bangkok JW Marriott Macau
Exclusive HD video interview with Julio Alonso, Director for Asia, Wines of Chile. Exclusive HD video interview with Mr Wayne Mak, Managing Director of Rhombus International Hotels Group Exclusive HD video interview with Mr. Jonathan Wigley, Founder and CEO of one of Thailand's most successful hotel management and ownership companies.
Wines of Chile - Julio Alonso Rhombus Int. Hotels Group Absolute Hotel Services
A very brief glimpse into one woman's amazing journey sailing from California to Terengganu in Malaysia Exclusive HD video interview with Ms. Ina Israel of Coco Beach Island Resort in Puerto Galera, Philippines Exclusive HD video with Ms. Kanyarat Tantiviwat (Tarn), Director of Sales at The Haven Khao Lak Resort in Thailand
Sailing from California to Malaysia Coco Beach Island Resort The Haven, Khao Lak
Exclusive HD video interview with Tin Kyi Min @ Yin Mon Oo, Director of Business Development of Mann Yadanarpon Airlines of Myanmar. Exclusive HD video interview with Executive Chef Hirofumi Imamura. The interview was filmed during the 16th World Gourmet Festival on 10 September 2015 at the Anantara Siam Bangkok Hotel (formerly the Four Seasons, Bangkok). Exclusive HD video interview with Art P. Boncato JR., Assistant Secretary of Tourism Regulation, Coordination and Resource Generation (TRCRG) at the Department of Tourism of Philippines
Mann Yadanarpon Airlines Chef Hirofumi Imamura in Bangkok Philippines Tourism
An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014 Exclusive HD video interview with Ms. Myat Myat Tun, Deputy Director (Reservation/Ticketing & Interline) Commercial of Air Bagan in Myanmar ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Airbus A350 Air Bagan (Myanmar) ATR Simulator
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
  • sample ad size - contact us to advertise here
Latest Travel News
© Copyright 1997 - 2015 - ASIA Travel - All rights reserved.