Anne Bologna Joins TripAdvisor as VP Brand Strategy

TripAdvisor has appointed Anne Bologna as VP for brand strategy, based in the TripAdvisor headquarters in Newton, Massachusetts.

Bologna will lead TripAdvisor’s brand vision efforts along with television and offline advertising, and will report to Chief Marketing Officer, Barbara Messing.

Bologna was previously Managing Director at MDC Partners in New York City, where she was responsible for a portfolio of companies that included advertising, branding and research agencies.

Bologna's marketing experience includes work with some of the world’s top brands such as Starbucks, Virgin, Pepsi, Amazon Kindle and Citibank.

Prior to joining MDC, Bologna was a founding partner and CEO of independent advertising agency Toy. One of the agency’s most celebrated campaigns, “Elf Yourself” for OfficeMax, achieved unique notoriety when it spread virally to reach 200 million people in less than six weeks.

Before founding Toy, Bologna spent much of her 25 years in the advertising business at Fallon, including as President of the New York office.

In 2008 Bologna was named a “Woman to Watch” by Advertising Age.

She is a guest lecturer at Columbia University and a co-author of the book The 22 Immutable Laws of Advertising and How to Break Them. In 2009, she received the “Changing the Game Award” - an award given by Adweek and Advertising Women of New York to honor women who have reinvented their businesses to meet today’s challenges.

“Anne brings a passion for brand building and remarkable breadth of marketing experience to TripAdvisor and we’re thrilled to have her on board,” said Messing. “We look forward to seeing her creativity in action to engage and inspire our community as well deliver new audiences to our site.”