Canon Singapore Launches “Try and Buy” Programme on its DSLR Lenses

Canon Singapore will soon be allowing Singaporeans, PRs, and work permit or student visa holders in Singapore, to “Try and Buy” its lenses before deciding whether to purchase them.

The programme, which begins on 28 March 2013, allows Canon DSLR owners to get up to two full days use out of their lenses of choice, for a nominal fee.

“We believe in having our customers fully enjoy our products and technology, and our Canon Lens “Try and Buy” Programme will further enhance that product experience of our DSLR users by providing them with a platform to try out the more popular lenses before a purchase,” said Mr. Andrew Koh, Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore.

The programme will be useful for users who are deciding between the different lenses in Canon’s comprehensive range of more than 70 EF and EF-S lenses. While there is no obligation to make a purchase subsequently, Canon is of course hoping that the programme will also attract new users to its EOS photographic eco-system.

Canon Lens “Try and Buy” Programme

- Canon DSLR users can borrow selected Canon lenses for up to two full days (excluding pick-up and return dates).

Canon Singapore Launches “Try and Buy” Programme on its DSLR Lenses. Click to Enlarge.

- At any one time, users can borrow a maximum of two lenses on a first-come-first-served basis.

- Participants of the programme who wish to own the lens model they have tried can enjoy a discount on the purchase of the extended warranty for the same lens model. The discount is equivalent to the nominal fee charged when they borrow the lens.

- All Canon Imaging Academy members who have enrolled themselves in any paid course/workshop within the last 12 months will receive a 50% discount off the nominal fee. Members who enrolled for future paid course/workshop will also get to enjoy 50% discount if they participate in the programme within 12 months from the start date of their course/workshop.

- Registration and membership for this programme is free.

- Lenses can be collected and returned at the Canon Imaging Academy, Canon’s training facility (Located at 1 HarbourFront Place, #01-09, HarbourFront Tower 1, Singapore 098633).

- The programme will be administered directly by Canon Singapore while the sale of lenses will continue to be through Canon’s authorised dealers.

Users can also visit Canon Singapore’s website to learn which are the most popular lenses borrowed, the most viewed lenses, and latest lenses to have been included in the programme.