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Malaysia Airlines cabin crew have started using iPads to enhance
inflight services to customers travelling on the airline’s A380
The iPads are part of SITA’s innovative digital cabin
crew solution, CrewTablet, which will enable crew members to
quickly and easily access passenger and operational data.
Malaysia Airlines crew members will trial the
new solution - which the airline has branded MHcrew - for six months.
Malaysia Airlines Group Chief
Executive Officer, Ahmad Jauhari Yahya, said, “Passengers spend
more time with our cabin crew than other employees. As key
front-liners, we rely on our cabin crew to provide an outstanding
guest experience to passengers. The MHCrew solution will help our
crew by providing lots of information at their finger tips so they
can be more responsive to our guests.”
Malaysia Airlines’ inflight
supervisors will use CrewTablet on iPads that are fully integrated
with the airline’s operational systems and other business
applications. The crew will be able to access a host of
information, including weather reports, seat layouts, frequent
flyer programs, flight connection information and safety manuals,
with the touch or swipe of a screen.
processes are normally paper-based. With CrewTablet, a larger
reserve of up-to-date information is available to the crew to
deliver better customer care, helping to better manage issues
and improve service.
Cabin crew can be trained and
up and running in less than one hour, so they can immediately work
with more flexibility and efficiency
will also enable Malaysia Airlines to conduct passenger surveys
using iPads, rather than paper. Survey results and feedback can be
derived daily, instead of monthly, hence providing the opportunity
to quickly enhance or change service delivery accordingly.
With the use of digital forms and reports, CrewTablet
reduces operational costs and improves inflight preparations and onboard operations.
It even creates fuel
savings by reducing the weight of traditional paper reports and manuals carried onboard. Crews can also use aircraft downtime to
access digital training and certification courses.
Malaysia Airlines will
use CrewTablet for its A380 services between Kuala Lumpur and the
cities of London, Paris and Hong Kong.
Violante, CEO, SITA said, “The use of tablets is exploding worldwide
and at SITA, we recognize that these new mobile devices offer
airlines and airports a new way of working. But introducing this
new technology in a secure way and integrating it into existing
processes demands time, resources and specific skills that many IT
departments cannot allocate. So, SITA, working with customers,
developed a fully-managed system that includes device supply and
management, global wireless connectivity and mobile applications
tailored for our industry. The result is the single solution - CrewTablet
- which allows airlines to harness the power of tablets quickly