[HD video below]
Thai Lion Air has received an air operator certificate (AOC) from
Thailand's Department of Civil Aviation, which means it is now
permitted to launch air services in Thailand.
The carrier aims to
launch operations on 4 December 2013 with a twice-daily service
between Bangkok Don Muang International Airport and Chiang Mai.
The airline is also applying for international traffic rights and
hopes to launch services in early December from Bangkok Don Muang
to Kuala Lumpur and Jakarta.
Thai Lion Air already has two
aircraft in Bangkok, both new 215-seat 737-900ERs (see video
below), as well as around 300 employees, including 22 pilots,
60 cabin crew, 50 maintenance personnel and 100 ground handling
Thai Lion Air is to receive a third aircraft in
March, and hopes to
have a fleet of 50 aircraft in five years.
The third aircraft
will be used to increase services on existing routes and also launch new
services, such as Bangkok-Singapore and Bangkok-Hat Yai.
‘Freedom To Fly’
Thai Lion Air has launched a multi-million
dollar marketing campaign, using the tagline “The Freedom To Fly”.
The $3 million campaign - which
includes print, outdoor, online and TV advertising - highlights
that the carrier delivers consistently low fares.
offering consistently low fares, people have the freedom to fly
when they want to,” said Thai Lion Air CEO, Captain Darsito Hendro
Seputro. “Others may have short-term one-off promotions,
but they are unable to sustain low fares for long periods whereas
we can. We can provide consistently low fares because we manage
our costs and the higher capacity 737-900ER is very efficient. It
has about the same trip cost as a 180-seat Airbus A320, but the
737-900ER means we have an additional 35 seats.”
Air’s marketing campaign also highlights that Thai Lion Air
imposes no additional fuel surcharge and that when it comes to
pricing, it has no hidden costs.
In fact Thai Lion Air
offers some free frills that other low-cost carriers generally
don’t offer. For example, Thai Lion Air gives passengers a free
check-in baggage allowance of 15kg.
Thai Lion Air’s “Freedom to Fly” advertising campaign was created
by Spicy H, one of Thailand’s hottest creative agencies. “I would
like to thank the team at Spicy H for the fantastic creative work
they have done for us so far,” said Darsito. “The advertising
clearly differentiates us in the Thai market and is very