ASIA Travel

Thai Lion Air Receives AOC; to Launch Flights to Chiang Mai, Jakarta and KL

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Thursday, 21 November 2013

[HD video below] Thai Lion Air has received an air operator certificate (AOC) from Thailand's Department of Civil Aviation, which means it is now permitted to launch air services in Thailand.

The carrier aims to launch operations on 4 December 2013 with a twice-daily service between Bangkok Don Muang International Airport and Chiang Mai.

The airline is also applying for international traffic rights and hopes to launch services in early December from Bangkok Don Muang to Kuala Lumpur and Jakarta.

Thai Lion Air already has two aircraft in Bangkok, both new 215-seat 737-900ERs (see video below), as well as around 300 employees, including 22 pilots, 60 cabin crew, 50 maintenance personnel and 100 ground handling staff.

Thai Lion Air is to receive a third aircraft in March, and hopes to have a fleet of 50 aircraft in five years.

The third aircraft will be used to increase services on existing routes and also launch new services, such as Bangkok-Singapore and Bangkok-Hat Yai.

‘Freedom To Fly’

 Thai Lion Air has launched a multi-million dollar marketing campaign, using the tagline “The Freedom To Fly”.

The $3 million campaign - which includes print, outdoor, online and TV advertising - highlights that the carrier delivers consistently low fares.

“By offering consistently low fares, people have the freedom to fly when they want to,” said Thai Lion Air CEO, Captain Darsito Hendro Seputro. “Others may have short-term one-off promotions, but they are unable to sustain low fares for long periods whereas we can. We can provide consistently low fares because we manage our costs and the higher capacity 737-900ER is very efficient. It has about the same trip cost as a 180-seat Airbus A320, but the 737-900ER means we have an additional 35 seats.”

Thai Lion Air’s marketing campaign also highlights that Thai Lion Air imposes no additional fuel surcharge and that when it comes to pricing, it has no hidden costs.

In fact Thai Lion Air offers some free frills that other low-cost carriers generally don’t offer. For example, Thai Lion Air gives passengers a free check-in baggage allowance of 15kg.

Thai Lion Air’s “Freedom to Fly” advertising campaign was created by Spicy H, one of Thailand’s hottest creative agencies. “I would like to thank the team at Spicy H for the fantastic creative work they have done for us so far,” said Darsito. “The advertising clearly differentiates us in the Thai market and is very impactful.”

Thai Lion Air Boeing 737-900ER - HD Video

See more: HD Videos

See also: Thai AirAsia Launches Promotion on Fares to KL, Jakarta and Chiang Mai

See other recent news regarding: Interviews, Pictures, Videos, Bangkok, Lion Air, Thai Lion Air, KL, Jakarta, Chiang Mai

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
Exclusive HD video interview with Mr. Hiroshi Sawabe, Executive Director of the Office of International Tourism, at JATA (Japan Association of Travel Agents). In this interview filmed on 24 September at the JATA Tourism Expo 2016 in Tokyo, Japan, Mr. Sawabe speaks to Steven Howard of TravelNewsAsia about the status of tourism within the country. HD Videos from Sabre's Travel Technology Exchange APAC 2016. Sabre, a leading technology provider to the global travel industry, hosted over 500 members of the Asia Pacific travel industry at its inaugural Asia Pacific Travel Technology Exchange (TTX) conference in Beijing from 21 to 24 September 2016 Criteo Travel Flash Report 2016. Exclusive HD video interview with Mr. Daniele Beccari, Global Head of Travel at Criteo.
Japan Tourism Update Sabre TTX APAC 2016 Criteo Travel Flash Report
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Copyright © 1997-2016