BA Study Reveals Online Check-in to be Favourite Travel Innovation

In a study carried out by British Airways, online check-in has been voted the best travel innovation.

The top five technological innovations, heralded for greatly improving the traveling experience, were online check-in, electronic tickets, the option to choose your seat online, mobile boarding pass and kiosk check-in.

Savvy travelers’ love the option of checking in online as it gives them more control and saves time. For those catching an early flight or worried about long queues, nothing beats checking-in early and heading straight to the gate when you arrive at the airport.

Commenting on the research findings, Frank Van Der Post, British Airways’ managing director of brands and customer experience, said, “It is clear from this study that customers appreciate the brilliance of self service. Online check-in is fast, convenient and easy. All our customers can check in online at ba.com, download the British Airways’ smart phone application, use mobile boarding passes and e-tickets, and select their seat for no extra charge up to 24 hours before departure.

The study was conducted among 2,000 travelers in France, Germany, Italy, Spain, Switzerland, Belgium, Netherlands, Romania and Poland, who fly at least two times per year.