Starwood and MasterCard Launch UEFA Champions League Final Promotion

Starwood Preferred Guest has launched a new joint promotion with MasterCard.

The top three SPG members, with the highest accumulated spending at any Starwood hotels and resorts in Singapore, Malaysia, and Thailand using their MasterCard credit card, will win a once in a lifetime experience for two to the UEFA Champions League Final Wembley 2013, European football’s premier club event.

Running until 30 April 2013, SPG members who are MasterCard cardholders, and residents of Singapore, Malaysia, and Thailand, who are interested in participating must register to participate in the campaign. The three members and cardholders who achieve the highest accumulated spending on their MasterCard card during this period at Starwood properties in the three countries listed above will qualify for the reward.

The lifetime experience encompasses a pair of football match tickets to the UEFA Champions League Final Wembley 2013 at the legendary Wembley Stadium, as well as pre-match hospitality and a three-night stay for two at the W London - Leicester Square.

A total of three winners will be chosen; each will receive two tickets to the final match. Tickets are courtesy of MasterCard, Official Sponsor of the UEFA Champions League.

“We are pleased to offer SPG members and MasterCard cardholders who reside in Singapore, Malaysia, or Thailand, the unique opportunity to personally experience the electrifying atmosphere of the world class UEFA football championship in London,” says Natasha Dimmock, Vice President of Distribution, Loyalty and Partnerships, Asia Pacific for Starwood Hotels & Resorts Worldwide, Inc. “SPG is constantly looking for opportunities to enrich the experience of our most valuable travellers. Our joint campaign with MasterCard allows us to cultivate ‘loyalty beyond reason’ by offering our members benefits that extend beyond hotel stays.”

Nagesh Devata, Senior Vice President, Acceptance and Merchant Development, Asia Pacific, Middle East and Africa, MasterCard Worldwide, added, “According to the latest MasterCard survey on Consumer Purchasing Priorities – Travel, more than half of the consumers in Malaysia, Singapore and Thailand, travelled abroad for leisure in the past year – this indicates that travel continues to be an important part of consumers’ lives. At MasterCard, we are always looking for ways to provide cardholders with bespoke experiences that matter most to them, be it dining, entertainment, arts and culture or sports. The UEFA Champions League is one of football’s most treasured sporting competitions; we are delighted to be working with Starwood again to deliver an unforgettable experience to our valued cardholders.”

Starwood currently has 33 hotels that are part of this campaign; three are located in Singapore, 20 in Thailand, and 10 in Malaysia.