Changi Wins Routes Airport Marketing Award

Changi Airport Group has won the Asia heat of this year’s Routes Airport Marketing Awards.

The Routes Airport Marketing Awards are designed to recognise and reward the highest standards of marketing activities undertaken by airports.

This year, the awards were split into two categories based on the size of the airport and also a new tourism award for best destination marketing campaign by a tourism authority.

2012 was a record breaking year for Changi as for the first time in 31 years of operating they welcomed over 50 million passengers through the airport. Changi has also managed to secure five new air services in 2012 bringing the total number of weekly scheduled flights up to 6,482. The ‘Changi Connects’ product, which was launched earlier this year, is a unique product which passengers can purchase and allows bags to be through connected, even if the airlines are not partners.

"It has been a great year for Changi Airport Group. To be recognised by our airline partners (with this award) for the hard work our teams have put in to secure new air services is a great endorsement of our achievements," said Toh Ern Chong, Manager Airline Development for Changi Airport Group. "We constantly strive to innovate to bring an unparalleled level of service to our customers and partners. We believe it is important to understand their needs and work closely with them so as to realise their aspirations of growth at Singapore Changi Airport."

Changi were also named as the winner from the over 20 million passengers category with Clark International Airport Corporation (CIAC) ranked top from the under 20 million passengers category. Tourism Australia was honoured as the winner of the first Routes Asia Destination Marketing Award.

Nigel Mayes VP & Commercial, Routes, said, “We are delighted to announce Changi as the winner of this regional heat of our awards and would like to congratulate them and all of our winners. Over the past 12 months Changi has achieved some amazing results. With Scoot, Drukair, AirAsia Philippines, Shenzhen Airlines and Yangtze River express all commencing operations Changi Airport now has 106 scheduled airlines flying to 240 cities in 61 countries.”

As overall winner of this regional heat, Changi Airport Group will be automatically shortlisted for the World Routes Airport Marketing Awards which will take place at the event in Las Vegas, 5-8 October 2013. Changi joins San Diego International Airport, who were announced as overall winner of the Americas heat last month.