Starwood Opens First Aloft Hotel in Silicon Valley

Starwood has opened the Aloft Cupertino, the brand's third hotel in California and its first in Silicon Valley.

The 123-room Aloft Cupertino is owned by Shashi Corporation and managed by Azul Hospitality Group.

Located in the heart of Cupertino's business district, Aloft Cupertino is adjacent to the Apple campus and walking distance to the city center. Also nearby are the offices of Hewlett Packard, Google, IBM, the Santa Clara University, HP Pavilion, Winchester Mystery House, as well as the upscale shops and eateries on Santana Row, and a selection of wineries and world-class golf courses.

Hotel amenities include an indoor pool, w xyz bar, 24-hour fitness center and 1,350 square feet of flexible meeting space.

Showcasing many of the brand's newest technologies, Aloft Cupertino is the first Aloft hotel to feature Apple TV in all its guestrooms. Guests can choose among thousands of movies and TV shows from iTunes, connect to Netflix for films, Hulu for television shows, MLB.com for sports, and much more. Apple TV's Airplay feature will also let guests play video, show off photos, and enjoy music from any iPhone, iPad, or iPod Touch - right on their 42-inch LCD in-room TV.

In the lobby, guests can access "Cool Concierge", a tablet-based concierge program that guests can use to look up directions, phone numbers, make reservations, check their flight status and print boarding passes.

The hotel also offers Smart Check-In, allowing guests to bypass the front desk and go straight to their rooms using radio frequency identification (RFID) technology.