Abacus Launches Branded Fares with Philippine Airlines

Abacus Branded Fares with Philippine Airlines are now accessible at over 20,000 travel agency outlets across Asia Pacific.

The Abacus Branded Fares are being introduced as Philippine Airlines pursues a massive re-fleeting plan, taking delivery of its first A330 and with over 65 Airbus aircraft on order.

The carrier will also launch flights to European cities, with London Heathrow being the first this November.

The new fare families for budget, regular, premium economy and business class travel provide agents with fresh merchandising and upselling opportunities on the Philippine Airlines’ domestic network.

Agents simply hover over the codes on-screen to see and discuss each brand’s attributes with their clients.

Ho Hoong Mau, Division Head, Airline Distribution at Abacus said, “It gives Philippine Airlines a merchandising advantage in all their core markets. Travellers can now trade off different price points and attributes across the Fare  Families choosing greater baggage allowances, options to switch to earlier flights, Mabuhay Miles and other offerings on top of the basic seat. The new signature fares will have  widespread appeal, generating incremental revenue for our valued partner and our agents.”

The investment in capacity reflects the expanding outbound market and future growth in arrivals. The Department of Tourism is aiming for 10 million visitors per year by the end of 2016, up from 4.3 million in 2012, boosted by the It’s More Fun in the Philippines’ campaign.