This month British Airways will trial a new
electronic luggage tag that could do away with the traditional
With the electronic tag system, after checking in the
passenger holds their smartphone over the electronic tag, which
automatically scans a unique barcode containing their flight
details and an easy-to-see view of their bag’s destination.
“This is a fantastically simple, yet smart
technology that gives each customer the choice to have their own
personalized electronic baggage tag that changes with the swipe of
a smartphone – every time they fly. Along with other initiatives
we are investing in, we believe it has the potential to
revolutionize the way our customers check in and pass through
every airport around the world in the future,” said Frank van der
Post, Managing Director, Brands and Customer Experience at British
Development of the personalized electronic bag
tag is part of a wider strategy by British Airways to make the
passenger's airport experience quicker, smoother and easier.
Trials have also taken place on self-service bag drops, automated
boarding gates, porter services, auto check-in, and meet and greet
Over the next five years British Airways plans
to invest more than 5 billion pounds in smarter cabins,
lounges and new technologies to make life more comfortable in the
air and on the ground.
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