Delta Launches New Fly Delta App for iPad

Delta Air Lines has launched the Fly Delta app for iPad. The launch of the app is latest in a phased rollout of a significantly improved online and digital customer experience which also included the 2012 launches of the new Delta website in November and revamped self-service kiosks in September.

The Fly Delta app for iPad features a “glass bottom jet”, through which customers will have the ability to view the ground below in a unique way that includes maps, social networks and internet content while connected to the internet on any of Delta’s more than 800 Wi-Fi-equipped aircraft.

The app also includes travel planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the What’s Next feature to help guide customers to the next point in their journey.

“Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive,” said Glen Hauenstein, Delta’s executive vice president – Network Planning, Revenue Management and Marketing. “The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade.”

The brand new, redesigned Fly Delta app for iPhone was also released with the ability to book tickets and other features including integration with Passbook and iPhone 5 features. The Fly Delta app for Android is expected to be updated early this year.

The Fly Delta app has been downloaded more than 5.5 million times and includes popular tools including checking in for flights, accessing an eBoarding pass, changing seat assignments, tracking the upgrade list, tracking and paying for bags, receiving alerts for updated travel information, viewing airport and aircraft details and setting a parking reminder.

”Customers can rely on Delta to provide innovative tools throughout their travel experience that put them in control and give them the information they need, when they need it,” said Hauenstein. “We’ll continue to provide new and interesting ways to plan, share and connect, so that traveling with Delta keeps getting better.”