Etihad Airways has launched an innovative online
mapping tool developed in cooperation with LinkedIn, to make it
easier to message new contacts, arrange meetings and be more
productive while travelling.
The “Etihad Mapped-Out” tool offers professionals on
LinkedIn the ability to search their connections by geographical
location and see them displayed on a map making it easier for
business travelers to connect with their global network of
contacts as they travel.
LinkedIn members can enter search parameters
- geographical area, which can be countrywide or
even a specific city;
- industries of interest; and
- first- and/or second-degree connections.
result of the search is a personalised map of the member’s
LinkedIn connections, with a listing of business contacts within
the region. Members can also reach their contacts instantly by
sending messages directly from the contact list.
“As a global airline, Etihad Airways connects points
and people from across the globe, so our Etihad Mapped-Out tool
which taps into LinkedIn’s global audience of over 200 million is
an extension of that mission,” said Peter Baumgartner, Etihad
Airways’ Chief Commercial Officer. “This tool is
particularly useful for our guests travelling for business. Ahead
of a business trip, the guest can use this tool to see not only
his or her immediate contacts in the region, but also
second-degree contacts. This fosters more effective networking and
greater opportunity to create connections across international
boundaries. We are always looking for ways to
enable our guests to get more out of their travel experience. For
business travellers, the world just got a bit smaller.”
Mapped-Out tool is available exclusively to members of LinkedIn.
The tool also allows users to superimpose an Etihad Airways’ route
map, displaying all passenger destinations served by the airline.
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